japan campaign


As I’ve noted in a previous post, the movie Pixels was a highly anticipated movie that ended up being a financial and critical success in Japan, despite having bombed on both fronts in America. The movie’s marketing campaign in Japan included this ridiculously neat Pac-Man made entirely of LEGO.

“A badly burned nuclear bomb victim lies in quarantine on the island of Ninoshima in Hiroshima, Japan, 9,000 meters from the hypocenter on August 7, 1945, one day after the bombing by the United States.”



Thom Yorke in Undercover

It’s no secret I’m a fan of Jun Takahashi’s creations, be it under his Undercover label or the unmatched technical-wear from the Gyakusou collaboration with Nike. His unique approach merges aesthetic and functionality as few others, often tweaking otherwise ordinary garments. For Undercover’s latest lookbook, named “Season #1″, Takahashi tapped none other than Radiohead’s Thom Yorke to sport his pieces while cruising Japanese backgrounds.

Chances are, you’ve heard about this asshole: he’s a pickup artist who flies around the world telling men that the way to get laid is to treat women like trash. After a video surfaced of him talking about assaulting women on the streets of Tokyo, Jennifer Li started a petition campaign to get hotels in Australia, as well as in the U.S., to cancel events held by him and his group, Real Social Dynamics.

We’re glad that the Seattle Marriott and the Austin Hilton have canceled recent U.S. events, but we want to ask them to do us one better: ban Julien Blanc & Real Social Dynamics from Marriott & Hilton hotels and resorts worldwide.

Join us if you agree.


Hello! JAPAN! campaign (2013)
Shining Production

The campaign posters has been posted in 13 different locations according to the characters hometown except Camus and Cecil (Well, of course! There’s no Silk palace or Agna Palace in Japan! xD) The purpose of the campaign is to promote the characters as real idols

(Too bad I can’t find Reiji’s poster with good quality all over the internet OTL)

‘Nintendo - ‘Hot Mario Brothers’’
[’Mario Kart DS’; ‘Mario and Luigi: Partners in Time’ ; ‘Mario Party 7′]


  • Photographed by sanchome, via Flickr
  • In 2005, Nintendo employed the services Japanese owarai duo, Ninety-nine, to portray real-life versions of Mario and Luigi for their ‘Hot Mario Bros.’ campaign. The most famous example of this campaign was the Japanese commercial for Mario Kart DS, which depicted Luigi engaged in an online match with players from around the world. and losing in a most familiar matter…

Battleship Nagato at anchor in Brunei Bay, 1944. Initially built in 1917, she was one of the heaviest classes of dreadnoughts in existence at the time, and went through many upgrades and rebuilds through her career. Her sister ships, such as the Mutsu, were popular flagships, with Nagato serving as Admiral Isoroku Yamamoto’s flagship during the attack on Pearl Harbor. It wasn’t until 1944 at the battle of Leyte Gulf that she actually fired her main armament in anger. Experiencing light damage she was reassigned as a static coastal defense platform due to shortages of fuel until the end of the war. Refitted by the US Navy, she and many other Japanese capital ships were used as a target fleet for the Operation Crosswinds nuclear weapon tests in 1946. It would take two atomic attacks to finally sink her.