Max Buchartz, works: graphic design and advertising, 1920s / 1930s, MoMA Collection. The last two examples were designed for the exhibition “The art of advertising” in Essen, Ruhr Region, Germany, 1931.
Tschichold is a fine example of how unusual grid sytems can be put into place to create orderly, and graphically appealing pieces of work, placement of text and arrangement of images something essential to graphic design but actually can be hard to produce with effect. Here i’ve gathered images to show how Tschichold used Fibonnaci as a grid system for his posters, a more complicated and unusual grid system but works effectively in delivering simple design produced well. Tschichold also used the Golden Ratio as a Grid system, and this was used on his designs for penguin book covers.