as much as i’m laughing at the coincidence of taylor releasing her music to streaming on the same day as katy perry’s album launch bc it’s an easy target i don’t for one second think that this is the reason that taylor made the jump to streaming at this point. this is all part of a bigger plan people. taylor swift is 100 steps ahead of the rest of the industry and something f*cking huge is coming katy perry is just getting swept up in the swift storm
Scott Borchetta interview with Alan Cross for Canadian Music Week (April 2017)
EXCERPTS ABOUT TAYLOR
AC: [talking about recognizing a special character] If you come into contact with a true superstar and there is a charisma that comes off of them effortlessly, the kind of person when they walk into the room and your back is to the door - you know they’re in the room… SB: Yeah, I always say that colors in the room change, like if Steven Tyler walked in right now you’d be going […starts turning around…], Steven is here, okay, I got it… because it’s just that thing. And I’m sure any of you can remember a moment, whether you got to meet Mick Jagger or Taylor, and you just went: “WOW! There’s a lot more juice in this person than everybody else”.
AC: So you were gonna build “Big Machine” the way you thought a record label needed to be built, from ground up. And you had no office, no money, no staff, you had nothing except your eye on this 14-year-old girl. You were scouting this 14-year-old talent? SB: Yeah, so the irony is I get a package, this is an October 2004 and my deal with Universal goes through September 2005, so I get Taylor’s package in October and I meet her November 2nd 2004, I was blown away… and I go to see her two nights later at the Bluebird Cafe, go to meet the family and I’m just completely knocked out by her being, how smart she was at 15-years-old, how incredible the songs were. And then I go back for a second meeting and say: “If you wanna be signed at Universal I will introduce you to the executives and try to help you get signed, but you need to know something - I’m leaving in a year, I’m gonna start my own label, don’t know what it’s called but I can make you one promise tonight - when I start it, you have a deal with me”. And they looked at me and just kinda went […motions a blank stare…]. They go: “Wow, we finally found someone who gets her and he’s crazy”. So couple weeks later, Taylor had just turned 15, and she called me herself and said: “Hey, just wanna let you know I’ve made up my mind and I’m waiting for you”. And it wasn’t from a manager, wasn’t from a parent, and I said: “Well, you’ve made my day”. AC: Why do you think she made that decision? SB: I think because she have had a deal at RCA priors, she had a development deal and they did not believe in her songs and they were trying to get her to work with other songwriters, different producers and they didn’t feel that they understood her and I was immediately fascinated with her songs. And I didn’t realize it back then but, when she came into the office, she literally came into Universal and she played me a song, a second song, and for those of you who know Taylor’s music, the second song was “Picture To Burn” and I said that’s a hit song. And I think from that moment she thinks: “Okay, I think this guy gets me and understands my songs”. I’ve never once brought up to her idea of doing an outside song. So she know that I believe… at her being she’s a songwriter, yes - incredible at everything else, but in her being, the most important thing and 50 years from now when you look back at this moment they’ll go - oh, the Michelangelo of the moment was Taylor Swift.
i just need you guys to know that i would singlehandedly leak TS6 for you if i could but i physically CAN’T because we have literally zero information about its EXISTENCE someone please help me preferably taylor swift
It’s an element of wanting to stick together. Because it can be so scary to do this. These friendships, they’re about having a hand put on your shoulder by someone who knows. They’re about hearing, ‘I’ve done it, too.’
Taylor Swift Will Get Her Own Way Thanks To Spotify's IPO Ambitions And Its $1bn Loan
Ian Morris ,
There are probably other artists that wanted their music off Spotify because of its policy, but Taylor Swift was the most vocal about it. The streaming firm had, previously, demanded that any artist available to users of its paid platform also had to be available to the free, ad-supported service too. It’s this decision which Spotify appears to have reversed.
This was historically a problem for Swift, who didn’t want her new albums available on the free tier. Her label president told Rolling Stone in November 2014 “If this fan went and purchased the record, CD, iTunes, wherever, and then their friends go, ‘why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan”.
Ultimately, of course, it’s reasonable for any artist to withdraw their work from a platform for any reason, but Swift’s makes sense for her fans, and also for her bottom line. Spotify will never pay as much as pure album sales, so why cannibalize one with the other? Swift could sell her CDs and digital downloads until demand slows, then opt to pop them on Spotify.
So why now? Well the FT suggests (paywall) this is the product of Spotify’s move to an IPO sometime soon. The music firm borrowed $1 billion last year, a loan which will be repaid on IPO giving investors TPG and Dragoneer a 20% discount on its eventual share price. The terms of that loan mean that it will also see a further 2.5% discount added for each six month period. That’s in addition to an interest rate of 5% with a further percentage point added every six months.
Spotify then needs to get as many labels onboard as possible in order to be attractive on flotation. It’s also in the middle of negotiating new deals with the major labels, and this will likely help them achieve as low a rate per stream as possible.
So while Taylor Swift isn’t the only reason to sort out this problem, it’s likely being able to say she’s back on board would be a nice little publicity bump ahead of the IPO.
Spotify now has 50m global paying customers and 100m total active users, making it the largest paid music platform. It’s only the second biggest streaming service in the US though, where Pandora - with its own free service - has far greater penetration (32% compared to Spotify’s 18%) Pandora has 80m users of its free service in the US and is worth around $5bn. Spotify is said to have a value of around $8bn.
Crunchbase suggests Spotify has so far raised $2.56B in 15 funding rounds.
Excerpt from Harry Style’s interview with Rolling Stone - about Taylor Swift
If Styles hadn’t yet adapted to global social-media attention, he was tested in 2012, when he met Taylor Swift at an awards show. Their second date, a walk in Central Park, was caught by paparazzi. Suddenly the couple were global news. They broke up the next month, reportedly after a rocky Caribbean vacation; the romance was said to have ended with at least one broken heart.
The relationship is a subject he’s famously avoided discussing. “I gotta pee first. This might be a long one,” he says. He rises to head to the bathroom, then adds, “Actually, you can say, ‘He went for a pee and never came back.' ”
He returns a couple of minutes later. “Thought I’d let you stew for a while,” he says, laughing, then takes a gulp of green juice. He was surprised, he says, when photos from Central Park rocketed around the world. “When I see photos from that day,” he says, “I think: Relationships are hard, at any age. And adding in that you don’t really understand exactly how it works when you’re 18, trying to navigate all that stuff didn’t make it easier. I mean, you’re a little bit awkward to begin with. You’re on a date with someone you really like. It should be that simple, right? It was a learning experience for sure. But at the heart of it – I just wanted it to be a normal date.”
He’s well aware that at least two of Swift’s songs – “Out of the Woods” and “Style” – are considered to be about their romance. (“You’ve got that long hair slicked back, white T-shirt,” she sang in “Style.”) “I mean, I don’t know if they’re about me or not …” he says, attempting gallant discretion, “but the issue is, she’s so good, they’re bloody everywhere.” He smiles. “I write from my experiences; everyone does that. I’m lucky if everything [we went through] helped create those songs. That’s what hits your heart. That’s the stuff that’s hardest to say, and it’s the stuff I talk least about. That’s the part that’s about the two people. I’m never going to tell anybody everything.” (Fans wondered whether “Perfect,” a song Styles co-wrote for One Direction, might have been about Swift: “And if you like cameras flashing every time we go out/And if you’re looking for someone to write your breakup songs about/Baby, I’m perfect.”)
Was he able to tell her that he admired the songs? “Yes and no,” he says after a long pause. “She doesn’t need me to tell her they’re great. They’re great songs … It’s the most amazing unspoken dialogue ever.”
Is there anything he’d want to say to Swift today? “Maybe this is where you write down that I left!” He laughs, and looks off. “I don’t know,” he finally says. “Certain things don’t work out. There’s a lot of things that can be right, and it’s still wrong. In writing songs about stuff like that, I like tipping a hat to the time together. You’re celebrating the fact it was powerful and made you feel something, rather than 'this didn’t work out, and that’s bad.’ And if you run into that person, maybe it’s awkward, maybe you have to get drunk … but you shared something. Meeting someone new, sharing those experiences, it’s the best shit ever. So thank you.”
calvin was right, your girl lives to bury katy.. its sad
i cannot believe you are literally this shook about taylor swift putting five albums ranging from 2-10 years old on spotify you’d think she killed katy’s entire family and was releasing six new albums back to back to back
if katy had had a successful promo period with solid messaging this wouldn’t be a big deal