I think too, which is obvious, is that I have completely fallen out of Blizzard’s targeted audience for WoW. They primarily want to encore Warcraft 3 and the early day crowd of the MMO, and continue to sell the iconography of Horde/Alliance - something that @korkrunchcereal has recently commented on as a very profitable point in their intellectual property, which is very true.
But I haven’t been remotely interested in the faction conflict since…ever? I used to only play Horde, because comparing the two on paper, the Horde has more interesting (if morally questionable, at times, back in WotLK when I started playing) dynamics, aesthetics, and super cool races - something I still believe carries very hard into the current day. But when I got interested in night elves, I sort of went primarily Alliance. Not because any aspect of the Alliance interested me, mind you - they’re extremely boring, originally following the humans-dwarves-elves knights and castles high fantasy tropes with occasionally interesting concepts sprinkled in (elves are 7foot tall purple amazonians with huge beards that turn into bears in a matriarchal society, gnomes, draenei, worgen) that never get used to full effect in the grand scheme of the faction war, sometimes going with unresolved plot lines (worgen), no plot (gnomes), tons of plot that has nothing to do with the faction nuances (draenei), or just gets kicked around at every possible opportunity (night elves).
But I stayed with my night elf toons from Cataclysm and onward because…I didn’t like playing Horde much? Under Garrosh’s reign they were so clearly the “bad guys”, nothing really inspired me to want to fight for Horde ambitions and their struggles or story from Cataclysm and onward into Legion and now going into BOFA because why would…I? And at the same time nothing instills a deep loyalty or interest in the Alliance either because I mean, did you see that cinematic? They just fall down and flounder a bunch and over-saturate the screen with the boring knight aesthetic while Sylvanas does cool backflips and a tauren barrels through their defenses. The Horde is really dark-coded and “bad”, and the Alliance is boring as shit.
I love the World of Warcraft, that the game effectively started to build and expand on in Warcraft 3, and the races and their world-building and lore, the silly history, the funny quests, and so on. But that’s apparently hard to market, or not as profitable, because you can’t slap a red or blue sticker on that and put it in a merch store and get people’s blood pumping evidently, so they go back to the faction conflict over and over because it worked in 2004 and they seem to think it still works in 2017 going into 2018. And maybe it does? But outside of Mists of Pandaria, the last time I remember Horde and Alliance tensions being nuanced, being used to tell a full story with a message and conclusion (in an expansion I still happily admit I thoroughly enjoyed), nothing about it has ever appealed to me. It’s not done well, it’s just vapid merchandising.