ISTD Brief - 2013Brief: Create the name, logo and applied identity for the Museum of the Circus. This must be done using typography as the main vehicle of expression. Solution: The brief required a specific market to be targetted and I decided to create a family-orientated museum. To reflect this, I kept the concept and visual identity simple and clear, steering away from the traditional ornate typography associated with the Circus. I wanted the identity to appear bright and playful, bringing the image of the circus into the 21st century.