Brief - come up with an image or visual for a poster (bus stop) or billboard advertisement, thinking about the creative pyramid. We had 11 to do in the space of 1 hour. Quite a challenge but here is a selection of my (terrible) drawings and notes.
“A guide dog gives a blind person their sight back” - Guide Dogs
“We make you a dangerous opponent” - Nike
“It may look deceptively comfortable but its still dangerous” - People Carrier
“Your money can help free political prisoners” - Amnesty International
“Our nappies won’t leak” - Cosi-fit
“The sun ages your skin” - Suncream
“Sugar in canned drinks will rot your child’s teeth” - Health Council
Dave Morris came into university and ran a day of tasks and lectures surrounding advertising. He was quite an in depth guy with strong opinions but one of the most valube things i got out of the day was this “Creative Pyramid”. I work quite well with structure and this was a helpful and informative way of organising ideas and time and also a method of helping me to be more self analytical and critical of my work.
Consumption. Information and Design brief. Presentation ideas.
(In the central image, you can even see the reflection of me - something i was going to edit out but to be honest, seen as the info graphic is a personal reflection on my spending i thought i would leave it in for effect).