Florence does her thing and I do mine. To be honest, we never thought all this would happen… I mean we knew we wanted it, but we had no idea really how big this all was going to be… We started this out of love and out of fun, before there was anyone telling us what to do. It’s funny how this industry tries to get in the middle of that. But some things never change… We’ll keep making songs wherever.That’s our relationship… I know deep down, we’ll always stick together.
lots of flowers, giggling, probably drunk or high, bright orangey-red hair with fringe, thinner, seems like she's kind of surprised to be famous, like "omg wow really you're interested in me? wow"
beautiful, dark vintage clothing, dark red hair without fringe, heavier music, more serious attitude
this is Downtime Florence. She is hiding in a hermit cave. She hasn't been seen all year. No, just kidding, this Florence is really hippie, loves flowers and literature and fur coats. Lots of Florabella action :)))))))
Orangey-blonde hair with bangs, no makeup, pantsuits, hipster triangles that probably mean something related to album three. Seems more like a grown woman than in previous albums.
just an introduction to the world of the albums I see florence as rather a Persephone figure here, looking around and realising she's entered another world. A symbol for the new world of fame and touring that she has experienced so suddenly.
WHAT KIND OF MAN:
florence "dies" spiritually/metaphorically in the car crash
the first circle in the inferno, the righteous pagans/asphodel, home of depression and loss and strangeness. There's a sense of impending doom here too.
SHIP TO WRECK:
the chaos that florence craved in her previous videos has now reached its peak and consumed her. She is spiraling out of control. Likewise the gathering storm of st. Jude has broken (it's raining as she looks inside) which might be the cause of her spiritual "shipwreck" (lost at sea)
here florence is experiencing flashbacks to her childhood shown by the young florence and boyfriend characters and the Scottish funeral setting (Florence's grandmother was Scottish and died when florence was young, leaving her depressed).
In this video florence has a sort of goddess role. She walks around consoling the mourners but is more of an omniscient narrator than a proper character. She's looking back on something from the past. In long and lost we see the ship theme again (HA MARKUS DRAVS.
in Delilah, florence is clearly terrified and in her own private hell. The setting is a lot like that of wkom. In this video florence learns to embrace herself, led by strong women role models such as her mentor isa summers and a character who represents "Delilah", the chain breaker in Florence's toxic relationship. I think this video might also be about accepting her gender/sexuality or at least embracing her womanhood.