inventive ads


Totsuka Takeru aka Susanoo, Japanese God of the Sea & Storms |  KnA Aesthetics |  List of Favorite Characters

Anime: Kamigami no Asobi

With Time...

Let’s talk about Mephisto! I like talking about him, he’s my favorite thing about AnE. But for this post I will refer to him by his real name because I’m going to talk about Samael in his function as the King of Time.

As I have theorized in my earlier post, the reason we don’t know Samael’s exact age is because he is older than our current timekeeping system and any human timekeeping device for that matter. Thus, calculating his “birthday” is just too difficult.

But if you think about it, if he is this old, how did this thing come to be?:

The first mechanical clock was constructed in China in 725 AD. In Europe mechanical clocks were invented sometime around 1300 AD. And cuckoo clocks in particular exist only since about 1620.

Since Samael was known as Loki at some point, we know he’s been living in Assiah since at least the 8th century (700 AD). So, obviously, he didn’t know this technique back then, which is a very interesting thing to consider.

Remember when he said:

He isn’t just talking about his anime figure collection. He “invented“ that particular technique when he first came across a cuckoo clock hundreds of years after he first came to Assiah. In other words:
Samael has evolved his own powers over time by adopting human inventions of timekeeping.

If my theory of him being over 12 000 years old is actually true, his powers, and the entire demonic domain he reigns, have evolved from rough calendars to sundials and shadow clocks to water clocks and candle clocks to the mechanical clocks we’ve seen in his techniques today.
Had he erected a time barrier 2000 years ago it certainly wouldn’t have looked like this:

This is important as it gives us some more insight into his motivations. He’s not hanging around only because he finds Assiah entertaining.

In fact, did you ever wonder what the demons that possess certain man-made objects did when said objects weren’t invented yet? Like Peg Lanterns or Phantom Trains?

The way Samael talks about humans in chapter 44 implies two things: Demons cannot create and demons cannot reproduce. At least not by themselves.

In other words, the demons must have existed before. So either they simply couldn’t reach Assiah because they didn’t have anything suitable to possess or they used to be something different and only evolved into what they are today, both because of the things that humans invented.

I believe this is why Samael doesn’t wish to see humanity destroyed. He understands that demons and he himself can only evolve when humans thrive.

At the same time, people will not invent anything if there aren’t any problems to solve with those inventions. Which is why he’s… trying not to be too helpful, I suppose.

A Japanese ad agency invented an AI creative director — and ad execs preferred its ad to a human's

LONDON — In 2015, ad agency McCann Japan’s creative planner Shun Matsuzaka set himself a task he called the “creative genome project”: he wanted to create the world’s first AI creative director, capable of directing a TV commercial.

And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA’s annual conference in London.

Here they are:

(The bot is called AI-CD β.Amy Vivian Photography)

Matsuzaka and his team in a newly-created division called McCann Millennials first began their project by breaking down a TV commercial into two parts:

The creative brief: The type of brand, the campaign goal, the target audience, and the claim the ad should make.

The elements of the TV ad: Including things such as tone, manner, celebrity, music, context, and the key takeout.

(The AI creative director up-close, wielding a calligraphy pen.McCann Japan)
They then assembled a database of deconstructed ads from all the winners of some of Japan’s biggest award shows from the past 10 years — mapping and tagging each of the elements of the ads to help determine what made them successful.

Confectionery giant Mondelez was the first client willing to put the AI creative director to the test.

McCann pitted the robot against human creative director Mitsuru Kuramoto to create an ad for Clorets Mint Tab that conveyed the message: “Instant-effect fresh breath that lasts for 10 minutes.”

(An ad campaign to promote the “Man Vs. Machine” ad experimentMcCann Japan/Mondelez)
The client was asked to fill out a form with all the elements they wanted to appear in the ad. The AI robot then scrambled the database for ideas (humans were required to actually produce the final creative).

The two spots would then be thrown to a nationwide poll, where consumers could vote for which ad they preferred.

See if you can guess which ad was created by a human and which was created by a robot:

Ad Number One:

Ad Number Two:

Answer: The first was created by the AI creative director.

Fortunately for McCann’s human creative director, his ad narrowly won 54% of the public vote.

However, when the 200-or-so advertising executives at the ISBA Conference were asked which they preferred, they voted for the crazy dog spot, directed by the robot. Clearly those advertising executives were not the target market for this particular campaign, but the experiment appeared to demonstrate just how creative — and funny — AI can be.

Matsuzaka told the audience he has two big predictions: “The future [ad] agency evolution will be based on its algorithms, which are created by humans,” and “innovation only happens when the traditional barriers of partnership are broken down.”

Next up for Matsuzaka’s trusty robotic steed? “Japanese Idol”. The McCann Millennials team are now building out a commercial database for the music industry to see if it can create the next pop smash hit.

NOW WATCH: This animation shows how terrifyingly powerful nuclear weapons have become

More From Business Insider

anonymous asked:

I haven't read the books, but is it canon in them that Magnus created spells and wrote spell books and stuff, like in the show says he invented the portal?

Yeah, it’s canon in the books! Magnus helped Henry Branwell invent the portal (by adding warlock runes to it) and he also designed a number of memory spells, like the one used on Clary. The books clarify that memory spells are delicate because you could mess up someone’s entire perception of their life if you erase too little or too much or touch the wrong thing. Magnus happens to be particularly good at memory spells.


As a kid, I always thought Nidhiki was a more interesting character than Krekka, although neither of them were my favorites. However, I always thought it was strange how different the characters looked in the films and I wanted to make a more film accurate version of Nidhiki. Then I found out it couldn’t stand up.

10 years later, I have this. A much more film accurate version of Nidhiki, with plenty of the same parts… And the ability to stand. Thank goodness Lego invented friction adding extenders.

P.S. One arm has a black piece instead of a dark green one because that’s all I had at the time. Also when I say it can stand, I mean barely. It can barely stand. I see why Lego didn’t use ball joints on the real thing.