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Why Internet Marketing is Better Than Traditional Marketing?

Marketing online is much cheaper than traditional advertising approaches. Internet marketing is essential for a successful business today. The benefits of web marketing over traditional advertising are numerous. Keep reading for five arguments shared by Travis Beauchesne that will make your business realize the value of Internet Marketing.

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2.4.2017 // 9oC ☁️

35/100 Days of Productivity

Studyspo aesthetic versus studyspo reality. 

The Internet is a careful manipulation of real life; it’s the omission of three dirty mugs, two pill boxes, a water bottle and a shit ton of paperwork and loose ends that I couldn’t even fit in the frame. That damn (fake) plant doesn’t even live on my desk. University isn’t all pretty notes and self-care and meticulous, neat bullet journals. There are tears, there’s frustration, and a lot of caffeine (and/or alcohol, if that’s more your thing). 

I find it ironic we live in the age of self-love, yet no matter how hard we try we can’t help but curate our Internet selves. We don’t advertise our losses like we do our success; we tell each other that our bodies are powerful and beautiful but we still grip our stomach rolls each night and let out a defeated sigh. We don’t show our downtime, lazing about aimlessly on a Sunday, because that does not fulfil the expectation to be ‘productive’. 

I love the Internet, the endless breadth of knowledge and opinion and experience it provides. But I can’t help but think that in large doses, it’s toxic. 

10 rules for writing a good headline

1. Self-interest. What’s in it for the reader. 

2. Arouse curiosity. Make them STOP and ask, “How can that be?” or “What do they mean by that?” Then answer the question well. 

3. Does your ad SINGLE OUT your intended audience? 

4. Is it EASY to understand? 

5. Is it newsworthy? 

6. Is it believable? David Oglivy: “The customer is not a moron. She’s your wife.” 

7. Quick results. 

8. Be specific. 

9. Something of value. 

10. Make it well known. Brand names and testimonials make people feel comfortable.


source: Murray Raphel "Mind Your Own Business,”