Public Relations In Action
I just wanted to provide a little perspective on PR activities surrounding magazine or web site stories.
When you see the same story appear verbatim on another web site or publication this is known as an article being syndicated. Associated Press is one of the most commonly syndicated news source.
When you see an article being reported on (not verbatim) by a different publication/web site, it’s because the original source of the article OR the subject of the article is encouraging news coverage through a press release and a media outreach campaign.
Look at this piece by Extra:
This is interesting. This article mentions People and E! What was really strange was that last week, only 3 web sites picked up the Darren/Jen story that appeared on E! and except for Perez Hilton, they were very minor sites. NO ONE picked up the DM story of Jen with Henry - very unusual.
So what happens today? People magazine runs its story and immediately gets picked up by Extra and JJ and I’m sure more. You will see that it includes an E! quote that wasn’t in the People article. What this tells me is that someone put out a press release highlighting both articles and had an embargo on the E! story until the People article came out.
In other words, PR people contacted publications/web sites and told them not to run the E! story and wait for a subsequent People story and include both in one article. (Notice no one wants to touch the DM story that distastefully uses Henry to sell the story - let’s see if that gets pick up too.)
The bottom line is the following:
This narrative of Jen and Darren getting serious (for now) is very much planned out and coordinated weeks in advance. There’s nothing organic about this. This isn’t just happening. And it’s happening around Cinemacon.
Don’t be fooled! Jen and Darren’s people are pushing this story.