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Intel’s big goal last year was to eliminate conflict minerals from its processors

 and supply chain, and this year it’s putting some of its money into something completely different: diversity. During its keynote at the Consumer Electronics Show today, Intel CEO Brian Krzanich said the company plans to spend $300 million over the course of the next five years to improve diversity. That goes for both the underrepresentation of women, as well as minorities in the technology industry, something that’s become a hot button topic as technology companies try to diversity their workplaces, and increase the appeal of computer science courses.

As for why this is happening now, Krzanich cited issues faced in gaming and technology over the past year, alluding to Gamergate, which the company became embroiled in following an advertising snafu.

gamergate got wrecked hardcore

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I want to make something new. Something unimagined. Reach out and touch the world in ways I never could before, on a journey to new possibilities. And it all starts here, on music’s biggest stage. With Intel’s technology at my fingertips, everything will change.

GAGA. INTEL.

By 2008, Hawking’s hand was too weak to use the clicker. His graduate assistant at the time then devised a switching device called the “cheek switch.” Attached to his glasses, it could detect, via a low infrared beam, when Hawking tensed his cheek muscle. Since then, Hawking has achieved the feat of writing emails, browsing the internet, writing books and speaking using only one muscle. Nevertheless, his ability to communicate continued to decline. By 2011, he managed only about one or two words per minute, so he sent a letter to Moore, saying: “My speech input is very, very slow these days. Is there any way Intel could help?”

MOREHow Intel Gave Stephen Hawking a Voice