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Tern Bicycles Renting Out 150 Units to Alleviate Traffic During SXSW

Tern Bicycles will be renting out 150 Link D8 bicycles to those SXSW Interactive attendees with badges from Friday, March 9, through Tuesday, March 13, from 9 p.m. until 2 a.m.. Bikes can be preregistered with Velolet, and are available for pick-up at the Austin Convention Center. 

Connect with them on Facebook & follow their tweets!

Recognize that face? Remember it if you don’t, because that’s Louis Black, co-founder of SXSW

When I was an intern at Republic Tequila, I was fortunate enough to attend an event for the official Texas Exes Magazine, The Alcalde, where Louis Black was speaking. As SXSW expands into an international convention, where thought leaders can meet and interact, people wondered how Black felt about the “unofficial” SXSW events that happened. He responded by saying

“In my opinion it makes it great. There’s music everywhere, it makes it fun. I love when I wake up to music at 1 a. m. My favorite part is standing on the street and watching people. It’s people who love rock and roll. It’s Disneyland for people who love music and film.”

This was one among many colorful quotes Black spouted during the interview, read on here

So if you are enjoying the festival and manage to spot him, give him a big thanks for being one of the men to have the ingenuity to design this amazing conference!

– Contributed by Stephanie Ignacio

Community Art Project - Party!

Everyone has different spots and parties that they’d like to attend. I really want to make it out to this Graffiti Gallery Party - and if I can’t go, it would be great to see the finished product!

SlokeOne, Frenemylife, Micca Toone and Mez One will be creating an aerosol masterpiece at the Trover urban art gallery. This 4-day Graffiti party at the East Side Drive In allows you to come express yourself with a spray paint can. 

Click here to register for this event!

– Contributed by Stephanie Ignacio

Staying Dry at SXSW

Days one and two of the SXSW Interactive conference left most feeling more than slightly damp. I was able to keep dry with the help of my rain boots, Charles River and Longchamp bag. I’m sure that everyone’s SXSW Survival guide in 2013 will include a reminder to bring an umbrella or poncho! Above Jessie, Jenny and I snapped a quick picture in between running to panels.  

— Contributed by Stephanie Ignacio

@canwenetwork bus

This bus was one big moving party. After our first long day at SXSW Jessie and I were unsure of where to go. All of a sudden we saw a huge double decker party bus, careening around the convention center, blasting “Party Rock.” The signage on the outside declared this moving party the @canwenetwork bus. We jumped on and got a full tour of downtown. While it was a really fun party and great marketing for them, I’m not sure that I got any networking done on the bus.

— Contributed by Stephanie Ignacio

youtube

I saw an interesting panel yesterday about using celebrities in cause campaigns and we discussed the “Real Men Don’t Buy Girls” campaign from the Demi and Ashton Foundation. I personally don’t think this is a good example.. there is no call to action, and the word “girls” is demeaning here. Also, the celebrities involved in the video feel incredibly random.

The panelists discussed how important it is to follow through with celeb campaigns like this and make sure the celebrity actually cares in the cause.

– Contributed by Allie Herzog Danziger

The Secret Behind Pinterest

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What’s the secret behind the best time suck on the internet? The people. Founder and creator Ben Silbermann lead a discussion about the ins and outs of Pinterest, the site for virtual pinboards. Besides giving the audience insight into how the company was founded, (inspired by Silbermann’s own stamp and insect collections!) he also went into such issues as the copyright question that has plagued the site since day one, and also the overarching goal of the site as a whole, which I found to be the most interesting. “Pinterest helps people discover things they didn’t know they wanted,” Silbermann said. “Our goal is to drive traffic out, asking people to go out and find objects to pin. This model makes us different than other photo-based sites.”

He also shed some light on some of the new features to come, including more indepth profiles, a video capability, and an overall platform expansion that will allow the app to be more mobile phone/tablet compatible.

Do you use Pinterest? You can follow the IPR Pinterest accounts here.

– Contributed by Jessie Boone

2

Two panels, One Key Thing

What do a shiny new pair of kicks and uber-elite fashion icon Karl Lagerfeld have in common? Besides being on the list of my favorite things, I went to two panels today that talked about each respectively and came out with the same key message.

The overarching theme for both was accessibility.

Sneakers have been a symbol of status for a long time. They meant that you could do something that only the fairly affluent could afford to do such as play racquetball or squash. It was essential for the growth of  the sneaker industry to be able to share its products with the masses. 

Lagerfeld’s unique aura of staying cool and aloof needs to evolve for the world that we live in today in which a brand must have a voice. By giving him a twitter account, we are allowing him to share his brand with the world.

While both are considered luxury items in their own right, in general sneakers and Karl stay within their own fields of work. Only SXSW could bring them together for me!

— Contributed by Stephanie Ignacio

Making A Blog Your Business

I’ve said it time and time again, but one of my favorite parts of my job is finding new blogs to read and starting out the first part of my day each morning with a quick scan of all of the newest posts. From food, to fashion and travel, to technology and PR industry info, I love it all. One of my favorite blogs (and a blog I used for inspiration to create my own personal site) is Cupcakes and Cashmere. Emily’s posts are beautiful and well-written, so I was thrilled to see her speak today and left with some great reminders about how to turn a blog into a business.

  • The goal of your blog should be to inspire others. Inspire them to cook, write, travel, think outside the box. Don’t make your blog a daily journal (who wants to read that?) but make it about the most inspiring parts of your life.
  • Whatever you are passionate about should translate to your posts. For example, don’t partner with a brand for your blog that you don’t actually use in your personal life. Write about brands, companies, people, things you love and make those your focus. 
  • Write as though you’re addressing friends. Make things conversational and direct.
  • Understand your value proposition. You might be great at content, but not so good at photos. Knowing what not to include is crucial.

Emily’s speech was definitely inspiring, and left me feeling much more knowledgeable about what can make a blog, and a brand, truly engaging and successful.

– Contributed by Jessie Boone

The Future of Music is Social

A few fun facts from the Turntable.fm panel today:

  • Most popular song: Lights by Ellie Goulding
  • The 7the most popular song: Never Gonna Give You Up by Rick Astley
  • First song ever played: Theme from Ricky, Gonna Fly Now

Most “lamed” songs:

  • Never Gonna Give You Up by Rick Ashley 
  • Friday by Rebecca Black
  • Scary Monsters and Nice Sprites by Skrillex
  • Lights by Ellie Goulding (Apparently, people are quite sick of this one) 

Are you surprised by these? Why or why not? Additionally, if you’d a user of Turntable.fm are you a fan of the music platform?

– Contributed by Britney Munguia

Kickin' it old school

Throughout all of the panels I’ve attended today, I’ve heard most of the speakers all come back to one prevalent idea: using old school media outlets is the best way to build a loyal online following. Garrett Camp, founder of StumbleUpon, chatted with a small group of SX'ers at the Sheraton Hotel downtown this afternoon regarding the start of the business that’s made him a key thought leader in the social media and blogging space. You would think a site with more than 20 million users would rely heavily on advertising, SEO, and other paid opportunities to further their base. Instead, Camp says the majority of the site’s following still comes from word of mouth and organic search, which he says he would have no other way.

During the blogger panel I attended earlier this afternoon, Grace Bonney, from Design Sponge, also said that the more new-fangled social media sites and online connectivity tools that infiltrate the marketplace, the more she finds herself reverting back to the power of the spoken word on traditional outlets like radio and print, which she believes to be far more impactful than just relaying a message on what she believes to be, more impersonal online channels. I’m interested to see how many other panel speakers at SX will discuss this reversion back to traditional media in order to have their messages heard. Who said print is dead?

– Contributed by Jessie Boone

Two SXSWi panels we're VERY excited about.

Alright, you caught us.. These two SXSWi sessions aren’t related to social media per say, but deal with very interesting public figures. 

  • The View from Inside Rainn Wilson’s Brainstem - Rainn Wilson, or more commonly known as Dwight from NBC’s The Office, will be discussing how he (and his team) create thought-provoking content and engagement opportunities for SoulPancake, a website he founded to help people explore what it means to be human.
  • Top Chef: How Transmedia is Changing TV - In the fall of 2011, Bravo broke new ground by creating a unique two-way fan/cast relationship, which is the topic for this speaking session. We’ll also get the chance to meet Top Chef’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), and behind-the-scenes Lisa Hsia, Aimee Viles and Dave Serwatka. 

Will you be attending SXSWi, and if so, will we see you at the above sessions? 

Introduction

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Hi, and welcome to our SXSW tumblog! 

We created this tumblog for a few reasons, but the main reason is so you, yes you, can follow us while we’re in Austin. We’ll be attending speaking engagements, official SXSW panels, interactive lounges and meet-ups, networking events and much, much more!

Check back often for exclusive SXSW updates!