Fame has always been an interesting subject for me. There’s nothing wrong with being famous per-se if it’s an upshot of what you do and if it’s a result of a talent or an art. But it’s when fame is the quest that’s deplorable and embarrassing and shallow and misguided. I remember a journalist rubbed me up the wrong way just after “The Office” broke. She said ‘So what advice would you give to anyone else who wants to be famous?’ and I went 'I’d tell them to go out and kill a prostitute.’ and she looked at me like I was mad. But my point was it’s getting to the point where there’s no difference between 'Fame’ and 'Infamy.’ It’s just as good to be famous for doing something bad. It still sells your books, it still sells your records. And I don’t ever want to do anything I’m not proud of because it’ll up my profile.
— Ricky Gervais - Inside the Actor’s Studio 2009