innovator in fabric design

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McLaren 675LT JVCKenwood Concept Debuts at CES

McLaren Automotive and JVCKenwood unveiled today an innovative design study, the McLaren 675LT JVCKenwood Concept, created for the CES 2016 consumer electronics show in Las Vegas, Nevada. The Concept is based on the new McLaren 675LT Coupe and features a host of new technologies and celebrates the 25th anniversary of their Formula 1 partnership.

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3 Cool Designers to Follow 

Menswear designers you should know about

There are many awesome designers out there that a lot of us have never even heard of, and one of the toughest parts is knowing where to find them. Thankfully, with a little help from East Dane and our editors, we’re sharing three brands that are definitely worth your while. Get to know Patrik Ervell, Études Studio and Officine Generale - three favorite under-the-radar brands that won’t break the bank.

1. Patrik Ervell

Patrik Ervell Fall 2014

Patrik Ervell, an American designer who debuted his collection at Opening Ceremony in 2005, is known for his innovative and unusual use of fabric. His minimalist and utilitarian designs are perfect for a Scandi type of guy. This season, he showed his collection at NYFW and nailed the “normcore” trend. For cozy button-ups, simplistic sweatshirts and modern bomber jackets, Ervell’s your guy. 

Navy Knit Wool Neoprene Bomber

Wool Double Face Sweatshirt

Plaid Club Collar Button-Down Shirt

Jogger Pant

Single-breasted boiled-wool jacket

Zig-Zag Pattern Sweater

Insignia Print T-Shirt

Navy Baby Alpaca Rib Knit Cap

2. Études Studio

Études Studio Fall 2014

Études Studio, a French contemporary collective based in New York, is known for its modern fashion, artist books and creative service. Launched in 2012, their designs, consisting of funky prints and clean lines, have since been spotted on cool musicians like Kindness, and even female musicians like Saint Vincent, who obsess over their felt hats. Shop their recognizable cobalt pieces and more fun items below!


Poesie Marbled Shirt

Echo Paper Sweater

Sesam Felt Hat

Archives Wool Trousers

Acadia Shirt

Archives Jeans

Etudes Ombre Shirt

ÉTUDES STUDIO Sweatshirt

3. Officine Generale 

Officine Generale Fall 2014

Launched in January 2012, Officine Generale takes influence from military uniforms and workwear, and provides a luxurious approach, focusing on detail, quality and comfort. From flight jackets to cozy sweatshirts, this French brand is completely wearable, easy and simple for any type of guy with a little touch of edge.

Leather Bomber Jacket

Stripes & Dots Sweater

Nylon Bomber Jacket

Moss Square Sweater

Button-Down Collar Selvedge-Edge Oxford Shirt

Indigo-Denim Jacket

Officine Generale Japanese Cube Stitch Crew Sweat

Mini-Houndstooth Wool Trousers

İSKO™ are always ruling the denim world with their innovative fabrics! Check out their fashion designer Aslı Olcar at Denim by PV the other week wearing ISKO’s unique patented fabric technology concept called İSKO STRACH AND JEAN™ Takes destruction to a whole new level.