in america 2002

Former Nintendo of America & Pokémon (US) President Tatsumi Kimishima, is now the new President of Nintendo

Tatsumi Kimishima was the Nintendo of America President (2002-2006) & the president of Pokémon in the US ( 2001-2002)

Nintendo’s New President Announced

Nintendo has promoted Tatsumi Kimishima, 65, to the position of company president. The unlikely promotion of Kimishima, who was formerly the company’s head of human resources, follows the death of Satoru Iwata, who passed away in July aged just 55. Wii architect Genyo Takeda and Mario creator Shigeru Miyamoto, the latter of which was widely tipped to take on the role, had been serving as caretaker leaders in the interim.

While Kimishima’s promotion might come as something of a surprise, he has held several high-profile positions at Nintendo. In 2000 he was hired as CFO of The Pokémon Company, before serving as president of Nintendo of America between 2002 and 2006 following the release of the poorly received GameCube in 2001. Kimishima also played an instrumental role in the Wii’s stateside success.


Analyzing White America [2002] - Paul Mooney