Get to know iHeartMoosiq
iHeartMoosiq started as an outlet for all of Amy Huang’s music-obsessive ramblings, with little structure and no goal. She used to flood her friends’ Facebook feeds with constant music posts. They suggested she started a blog. She did, and we love it.
Music: Who is this year’s Artist to Watch?
iHeartMoosiq: Norway’s AURORA is spellbinding and incredibly talented, keep an eye on her for sure.
How do you think social media has affected the blogosphere and its relationship with the music industry?
iHeartMoosiq: We live in a weird digital age of unlimited music accessibility. Jump on your phone and you get to listen to a flood of new acts and fresh songs. It’s really quite overwhelming. Gone are the days when you visit a record store to discover your next addiction, at the recommendation of the clerk or your friend next door. It’s an odd juxtaposition… On the one hand, you get to tweet your favorite bands and hear everything right away, on the other hand, we’ve lost the “drive” to explore and take that extra step to immerse ourselves in the music experience. The blogosphere and their socials are a fantastic way to help you find what you might enjoy, while expanding your horizons, too. The industry has picked up on that, big time, and they now interact with that scene via social media to get their music heard. It’s a new open ended PR machine, on top of the traditional one, but it drums up such buzz and excitement over new music. It also gives fans much more intimate, involved roles in supporting the music they love. For bloggers, it’s a precipitous edge to sit on, since it’s easy to get caught up in the glamour and excitement of it all. Bloggers should always remember to focus on sharing what they believe is truly good.
Who are your favorite new artists coming from California?
iHeartMoosiq: Aurora. Also, Powers, Oh Wonder, Clean Cut Kid, Day Wave, Shura, Lapsley, SIVIK, Oscar, Gallant, Jack Garratt, Jaymes Young, Palace, Christine and the Queens, Josef Salvat, Vaults, RHODES, Coasts, Georgia, and many more! Is that too many? Sorry. I encounter so much amazing new music everyday that it’s tough to pick out my favorites. I’m always falling in love.
How do you see Hype Machine evolving (considering your participation with the service for so long)?
iHeartMoosiq: Actually, Hypem stopped listing iHeartMoosiq recently. While many de-listings lately have been due to integrity issues, iHeartMoosiq was de-listed, according to hypem, because the amount of content I share doesn’t fit their model. While I’m no longer on hypem, I’m grateful for the time they did track my blog. Their aggregation site helps to streamline music discovery. They help highlight some of the best new music emerging in the scene with easy and quick user accessibility. I see hypem’s service, and similar apps and sites to come, growing to be the main method of connecting music fans to new music, giving independent artists, producers, and bands more avenues of exposure without needing to go through ]major labels & channels. Fans can quickly voice their like/dis-like and help influence the discovery process for other like minded music listeners in the process.
Who’s an artist, pre-2000s, that you think would have been awesome at Tumblr and why?
iHeartMoosiq: Mozart. His Tumblr would’ve been genius, but wild. Mozart was doing his own “Meow The Jewels” sort of cat music in the 18th century. His was known to be goofy and eccentric.
Favorite album currently?