During the Bush Administration, the American family unit was systematically attacked in a series of policies and conservative ideologies that put financial stress on lower and middle class families and caused children to become orphans. Britney Spears began placing pressure on the new Obama Administration in 2009 to restore American families by creating the family values movement in her music video for If U Seek Amy. These newly developed traditional values of child rearing, being a good neighbor, and football viewership had a major influence on federal policies and quickly restored the family by 2010.