identity-san-francisco

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The Kitchen – Whole Foods Visual Identity System by Moniker

“The Kitchen is the prepared-foods division of Whole Foods Market. Moniker teamed up with San Francisco-based Rubber Design to create a visual identity system that spanned everything from identity and packaging to custom illustration and signage.”

Moniker is a San Francisco-based design and branding studio. They believe in delivering timeless work for clients far and wide, big and small. Strong work stems from strong relationships. They partner directly with their clients to reach a level of rapport only possible on a small scale. You won’t be hearing from their Account Services team–you’ll be hearing from them.

newnownext.com
The World's Only Two-Spirit Powwow
"It's an amazing opportunity for healing."

On February 20th, the Bay Area American Indian Two-Spirit (BAAITS) Powwow will be held in San Francisco. The BAAITS Powwow is not only the largest powwow of its kind in the world, but also the only one of its kind open to the public. The powwow was established by the BAAITS five years ago to celebrate and honor those individuals within the Native American community who embody “two spirits” by not solely prescribing to a single masculine or feminine identity.

CLICK THE HEADER LINK TO READ THE FULL ARTICLE.

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Mita Chocolate – Visual Identity System by Moniker

“Mita is a husband-and-wife team of artisan chocolate makers. Based in Bogota, Colombia, Mita sources beans from Venezuela, Peru, Ecuador and Colombia to create their amazing bean-to-bar chocolate. Moniker created the visual identity and packaging with a color-coded pattern system that can easily scale to future products.”

Moniker is a San Francisco-based design and branding studio. They believe in delivering timeless work for clients far and wide, big and small. Strong work stems from strong relationships. They partner directly with their clients to reach a level of rapport only possible on a small scale. You won’t be hearing from their Account Services team–you’ll be hearing from them.

ucsf.edu
UCSF Installs New Gender-Inclusive Restroom Signage
UCSF has installed hundreds of new signs on existing single-occupancy restrooms to identify them as being gender inclusive.

UC San Francisco has installed hundreds of new signs on existing single-occupancy restrooms to identify them as being gender inclusive.

The previous signage on single-occupancy restrooms had pictograms and words for a man or woman or family. These have been replaced with signage without gender or family symbols. The only word used on the new signs is “restroom.” Those single-occupancy restrooms that are also accessible continue with the symbol for accessibility.

CLICK THE HEADER LINK TO READ THE FULL ARTICLE.

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South of the Market | Janet Delaney | Via

The identity of the San Francisco Bay Area is so inextricably tied to the attitudes, economics and innovations of Silicon Valley that it’s difficult to imagine what the city looked like before the techies took over. The beautiful, beguiling images of Janet Delaney’s South of Market provide a colorful, nostalgic glimpse of the San Francisco a generation ago.

Delaney moved to the city in July 1978 to attend the San Francisco Art Institute. She settled in the neighborhood South of Market—or SoMa, as it is known locally. The photographer gravitated to the area because it “emulated”—or at least resembled—Soho and was a cheap place to live. She felt at home living and working among the blue collar community and the dirty but necessary services—printers, auto repair shops, vehicle depots and the like—that keep a city humming.

huffingtonpost.com
Salesforce CEO Now Going After North Carolina’s Anti-LGBTQ Law
Salesforce CEO Marc Benioff, already crusading against an anti-LGBTQ law in Georgia, is now turning his attention to North Carolina.

“A day after North Carolina lawmakers held a special session to draft and pass a law legalizing discrimination against people based on their sexual orientation and gender identity, the San Francisco-based executive said he planned to oppose the legislation.

Salesforce, a cloud-computer company that provides business-to-business services, may not be a household brand. But with a market capitalization of about $48 billion, the firm provides Benioff with a prominent soapbox and a loud megaphone in the corporate community.

Benioff said he plans to appeal to Bank of America CEO Brian Moynihan to publicly oppose the North Carolina law. The country’s second-biggest bank is based in Charlotte, North Carolina.

Last year, Benioff led the charge to topple a law in Indiana that allowed faith-based organizations to refuse services to lesbian, gay, bisexual, transgender and queer people in the name of religious freedom. Weeks after he began rallying other corporate titans to divest from the state unless the law was changed, lawmakers amended the legislation.

Benioff resumed his fight last month when the Georgia legislature passed a bill also aimed at legalizing discrimination in the name of religious freedom. Dubbed the First Amendment Defense Act, the legislation actually goes a step further than Indiana’s Religious Freedom Restoration Act, barring government authorities from bringing civil cases against organizations accused of discrimination.”

Read the full piece here

THANK YOU MARC BENIOFF FOR BEING CONSISTENTLY THERE FOR THE LGBTQIA+ COMMUNITY!

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“San Francisco Art Exchange was founded in 1983 and was one of the world’s first galleries specializing in popular imagery. They represent one of the largest collections of historical significant popular imagery by some of the most prominent artists and photographers. These include Jim Marshall, Robert Freeman, Graham Nash, Ronnie Wood, Terry O'Neill, Ringo Starr, Lynn Goldsmith and Storm Thorgerson.

The existing identity and look and feel, didn’t have any unique character or reflect the type of work the Gallery represented. We chose to develop a new identity for them all based around one typeface, Avant Garde. A beautiful typeface developed and used extensively during the period that many of the pieces in the gallery were produced.

The new identity really embodies the spirit, soul, individuality and energy of the gallery.” by Mucho