identity design


Maeven Identity

Designed by; Lotta Nieminen

Maeven is a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. Designed by New York-based designer Lotta Nieminen, the identity utilizes a bold modern interpretation of vintage envelopes- using a distinctive pattern pixel-like pattern to represent the stores online presence.

Fantastic colours. Typeface is Modern No.20 & Italic


For my Mark Making class, I designed an identity system for a fellow classmate, David Thonis. This system acknowledges his past working with wood and furniture design, without it prescribing his future design potential. In his work, David maintains the pureness of his materials, and his obsession with perfection can be seen in the alignment and application of his identity.