The very clever ad campaign for Expedia combines multiple airport IATA codes to form phrases related to travel. The campaign was created by Jon Morgan and Mike Watson of Ogilvy who reviewed three-letter codes (used to identify luggage destinations) from over 9000 airports to finally create 36 ads.
Los Angeles International Airport (IATA: LAX, ICAO: KLAX, FAA LID: LAX) is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually. LAX is located in southwestern Los Angeles along the Pacific coast in the neighborhood of Westchester, 16 miles (26 km) from Downtown Los Angeles.