Crocs, Inc. is a shoe manufacturer founded by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr.—to produce and distribute a foam clog design acquired from a Quebec company called Foam Creations. The shoe was originally developed as a spa shoe. The first model produced by Crocs, the Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time.
Starting in 2006, sales of Crocs “somehow just caught fire”, according to Salon, with first-quarterly sales roughly tripling from 2006 to 2007. A Washington Post article described the phenomenon: “Nor is the fashion world enamored of Crocs. Though their maker touts their ‘ultra-hip Italian styling,’ lots of folks find them hideous." Tim Gunn, fashion consultant, told Time magazine, ”… the Croc – it looks like a plastic hoof. How can you take that seriously?“ A blog named "IHateCrocs.com” was founded by two college students, and a Facebook group called "I Don’t Care How Comfortable Crocs Are, You Look Like a Dumbass” was created.