Louis on twitter: *was aggressively pro-Elounor, acted defensively homophobic*
Louis in real life: *couldn’t muster up any enthusiasm about or chemistry with Eleanor, has repeatedly worn rainbow patterns on his clothing, smiles like the sun when crowds chant Larry, oh and the big one - is in a relationship with a man*
Zayn on twitter: *was astoundingly rude to Louis, threw shade at One Direction’s body of work*
Zayn in real life: *Bailed out of One Direction mid-tour without comment. Hung around with a guy who was repeatedly excruciatingly rude to both Louis personally, his fans generally and about One Direction’s body of work. Called this guy his best friend. Never called this guy out for behaving like an ass*
Zayn on twitter: *Eventually dumped his obnoxious friend for other reasons then publicly fat-shamed him.*
Sorry, but even completely leaving aside the fact that Zayn is now represented by an entirely separate management company and therefore wouldn’t be working with 1DHQ on some kind of ~twitter stunt~, he has nothing to gain by being seen to behave like this. I have no clue why you think his new representatives would instruct their new charge to act like a childish twat to their former bandmate - rivalries are only pro-publicity tabloid fodder when your client is the hero. Calling your so-called ‘brother’ ‘bitchy’ out of nowhere, does not a tabloid hero make.
If Zayn was having his online presence manipulated, he could choose to fight that in other ways; most notably by publicly becoming OT4 and especially Louis’ biggest fans. He was at a number of red carpet events - all he had to do was go and talk to one of the camera crews and gush about the other boys and it would completely undo any narrative they were trying to spin for him. But he hasn’t. Zayn’s been bascially MIA and what we have seen from him hasn’t exactly been apologetic.
Don’t get me wrong, I’m not taking any joy from Zayn’s bad attitude; I want him to make up with Louis, I want him to succeed in his solo work, I want him to be happy. I want to be able to think about him in the band in past years, or see him on my dash for his new work, or fuck, even read about him in fics without feeling any kind of burning resentment for the way he’s been acting, but right now, with the way he’s been acting, I can’t.
When there is a noticeable gap between Zayn’s twitter statements and real life actions, then we’ll talk about controlled online images.