I think it’s really easy to forget this kind of stuff about Azriel because he is quiet. He’s a spy and so that means he is constantly observing people, which doesn’t lend itself to a lot of interaction. And sometimes I think we romanticize his character in a way that’s not accurate, because so much is hidden beneath the surface. He went through hell, and just because he doesn’t often show his pain doesn’t mean it isn’t still there, that he has healed completely from it, or even that he has become a better person for it. This is from Rhysand’s perspective, and he knows Azriel a lot better than Feyre, obviously.
So let’s not forget that there is a lot more going on with Az than quiet, intense staring at Mor. He broke the Attor in ten minutes, has an icy rage that Rhysand has not been able to calm, it took 400 years for Mor to get him to relax and take a break from work at Rita’s… he’s one intense character. I’m curious about the form his “icy rage” takes.
I also think his behavior at dinner with Feyre’s family was very misleading - but that’s another, longer post I think. Because I think that’s when you actually see him in his element, working.
(marketing anon) WAIT will you explain the anime marketing stratgey to me?? - esp. soukoku please, I'M INTRIGUED
what do you mean by ‘the soukoku situation’?
Ok, let’s talk about The Soukoku Marketing Strategy
disclaimer: this post reflects my own opinion as a marketing strategist and does not in any way claim to provide 100% true facts. Also, this is gonna be very long.
Let’s start saying that I have no knowledge of how the Japanese market works, but the BSD marketing strategy always impressed me very much, especially if compared with the anime I’m the most familiar with: Haikyuu.
Generally speaking, BSD’s strategy is a hella good strategy. It created a deep connection with the city the anime is set in (Yokohama), with the museums and everything concerning the real life authors, and, especially, with the fandom, providing a ton of official art (featuring all the characters) and extra content to keep them engaged while the anime is not running.
And we have to thank Bones studio for this. I have the feeling they are investing A LOT of money and effort in the BSD anime, treating it as a very special project (see: the movie, the advertisement for the DVDs, and the panel they held at AX). I think BSD for Bones is what we call “a question mark on the way to become a rising star”. This is made possible probably because Bones has BNHA (their “cash cow”) to provide the money for it.
There’s a saying in marketing that goes: don’t sell what you produce but produce what you can sell. And that’s what Bones is doing with Soukoku.
If you look at it, there’s no canon reason for Chuuya to be featured so heavily on the official art. I love Chuuya, but he’s a very much side character that had probably less amount of screen time than any other side character, not to mention how rarely he’s featured in the manga. But, in marketing, we couldn’t care any less about things like this. Chuuya is one of the fandom’s most loved character and, most of all, he’s a character that sells. A LOT.
And you know who’s the other most loved character? Dazai. You don’t need to be a marketing research expert, you just need to go on google, search of one of them and 90% of the fan made material about them has them together. As tiny as it is, from what I saw the 70% of the BSD fandom is made by people who ship or generally enjoy Soukoku.
I’m sure Bones is very much aware of this, as they are aware of the fandom’s discontent with the lack of canon content about them (looking at it objectively, there’s no reason for this ship to be this popular, they barely interacted twice - TWICE - ).
And you know which marketing strategy is always effective? Giving people what they want. And what do people want? Soukoku. What do people buy? Soukoku. So what are we going to give them? Of course, Soukoku. Do we care about the fact that in canon they are supposed to hate each other? Absolutely fucking not. In fact, what Bones is proving is a very much shipping form of Soukoku:
And, of course, the greatest example of them all (HONESTLY WHAT THE FUCK)
I have no idea if the Bones staff truly ships Soukoku as much as we do or if they are doing it just to make us spend money and to keep our attention towards the product as high as possible. The only thing I’m sure of is that this strategy is working, very well actually.
I am a Soukoku shipper, I recognize the fact that this is nothing but a very well targeted marketing campaign, but I don’t care. I crave Soukoku, I’m upset by the lack of Chuuya (and DazaxChuuya interactions) in canon and, as fake as it might be, I’m thankful for the content I’m receiving.
You can call it baiting, but I prefer to call it a win-win situation.
Our young Pathfinder certainly has a talent for finding — well, talent, in the most unusual places. From what I understand, she found our resident krogan on Eos, slaughtering the local wildlife. I believe he’s wearing the bones of his kills.
And yet, he’s charming, but anyone’s standards. A little gruff, but that’s to be expected. He and Vetra seem to be getting along famously, if what I overhear from the crew’s quarters is any indication.
Cora is still dealing with residual frustration and resentment over the Pathfinder’s role passing from Alec to his daughter, but she is a consummate professional, and after an initial tense conversation with Ryder, has allowed herself to process and grieve in private. I’ve made a note to check in with her — something Cora will be astute enough to recognize — but I foresee no future issues in that quarter.
Sometimes it’s best simply to let time and distance do all the healing work. Harry, if you ever read this, know that I can hear you smirking.
Liam continues to impress me — his good humor and willingness to reach out to everyone has defused more than a few potential arguments. I’m rather amazed at how he dismantled what could have been a rather explosive argument over the last of the Fishdog Food Shack nuggets (I shudder to think what was in them, to have lasted so long in suspension!). His loyalty is unquestioned. He’d be an asset on any team, but I’m glad he’s with us.
Ryder stayed in her quarters for an extra forty-three minutes this morning. SAM assures me she was simply working out, but I’ve made a note to watch her stress levels a little more carefully. Excess exercise may be just one symptom of a larger problem.
I do hope they’re able to wake up her brother, soon. Her role is a lonely one.