I'm so disappointed with Likey. The Lyrics are just about wanting to be pretty and being desperate for some Likes on social media. I love the girls, but as a girl myself I feel disgusted by the lyrics. It's so shallow and superficial. I can't believe the girls like this song themselves. It makes me question their characters too....
I find it a bit satirical and self-aware actually. The lyrics continue along the lines of their previous song lyrics, and if anything, they point at the superficiality of it all in a fun-filled way that’s made out to be lighthearted but can be interpreted different ways.
(Before I say my POV I want to say that regardless of your interpretation, keep in mind that the girls have no say in their title track song lyrics and Korea and kpop are both very… Well, many, many words. But that’s for another time. These are far from the most problematic lyrics, and the song/MV has a lot of different things going for it.)
Anyways, I do think there’s more to the song. If you read the lyrics again and think about it from a female living in Korea’s point of view, it really puts a lot into perspective. Living here myself, I can honestly say first hand that it’s a materialistic culture where women are expected to be perfect. Image is everything, but many do realize how shallow and unachievable it all is. Here, just take another look at the lyrics:
“Keep wanting to show it all again and again. Every single little thing inside the small screen, I wanna be the prettiest. Yet still I hide my feelings deep inside. It takes so much effort to get the perfect look. But it is something I can never give up. Makes my heart beat everyday, it’s something you must never know. Then I go on pretending.”
“I hold my breath to pull up the zipper, tighten the waist again. Cheer me up I’m done dressing up. Baby there are so many pretty things to wear. (this is the part in the MV where Jeongyeon wears the questionable Power Rangers-esque outfit lol) BB cream pa-pa-pa, put on some lipstick mam-mam-ma. Pose for the camera. Aren’t I pretty? When you see this, make a smile, and press hard on that cute red heart, heart. Like is such a common word, not enough to express my feelings. But I like it, even if I can’t sleep, even if I run late, like it anyway.”
There’s an endless pursuit of beauty and love/attention even though one acknowledges it’s silly. There’s a ‘you can’t win so might as well just try your best to flaunt your own beauty knowing that’s what’s expected of you’ kind of mentality. That’s my take on it but yeah~