wait... Dan will change his name in the new video? Where did you get this Information from? I''m confused ._.
Why are you thinking Dan might change his username? Have I missed something?
little clues and hints that were still pretty damn obvious from dan himself, much like the ones he dropped about the move. full breakdown below, but forgive me bc i’m going to be copy pasting from some posts i’ve done on this topic a while ago (so if you’ve been here for a couple months you may already have seen most of this):
first, in his 2/7 live show, dan broaches the topic of regretting his user name and wanting to change it two separate times. at 44:02 he wraps up a story about how people have been misspelling it and then says: “it’s the worst. it just makes me hate everything. i’m like okay i know a whole important funny ironic part of my story is that this was my yt account when i was 13 and i just kind of kept it or whatever and .. same time i really regret that—you know people, everybody has used the youtube feature where you can just change the display name to something so i feel like i should just do that at some point … you can just change the display thing like—so I should at some point when i can be bothered.” this is the first time he explicitly mentions regretting dinof as a user name and wanting to change it. he then repeats it at 57:53, when someone compliments his tumblr queue and he says he needs to change his layout which he says is an item on “dan’s long list of 2017 changes. right up there with danisnotonfire.” so again. he explicitly stated TWICE that he wants to change his youtube name and that it’s on his list of things to do in 2017.
the following week, during his 2/14 live show, he mentions a new video idea for a danisnotonfire video for the first time at 44:51. he says “i have an idea for what my next one will be. i don’t know–i’m trying–i’m trying to get something like organized so i can like do something and be like, ‘POW, here’s a video.’ and i think it’ll be funny. if you’ve heard me moaning about some things that’s been kinda like an ongoing issue in my professional life, you might have an idea. which could be quite funny. i’m deciding whether to name it something which i think is hilarious but might–some people might be like ‘you motherf–’ but we’ll see …” and then he goes on for a bit about how he should use trashy clickbait titles more.
these instances together are why i and many others assumed that this video idea would be about him wanting to change his youtube user name and make a video about how consistently people fuck up their formatting/spelling of the dinof name. the bit about the idea for naming it something hilarious (which he mentions after a different ramble about how he should use clickbait titles more often) is why i thought he was probably planning on calling this video something like “the end of danisnotonfire.”
THEN in the 2/21 show, dan talks about an important video idea again here, and this time says this about it: “i have a very, very cheeky idea for the next danisnotonfire video, um, which might be a long time coming. especially for the people who watched the–i don’t know. i don’t know if i’m ready. it’s a big deal, and also not, and also quite funny. and that’s another one, if you love cringing and just looking–if you love laughing at my life being turned into a joke you might enjoy that one. we’ll see, maybe it will be the video after next.”
this is the one where everyone freaked out and thought he could be coming out, and a whole range of other suggestions. while there’s no EXPLICIT confirmation that this latter video idea is the same one as he mentions in the 2/14 show, it just makes the most sense that it’s a continuation of the same concept. “cheeky” because of the clickbait title. “long time coming” because he’s been complaining about his user name for, like, years. “especially for the people who watched the–” probably was him about to say for ppl who’ve been watching the last few live shows where he hints so heavily at this idea. “a big deal, but not,” because, quite literally, it both is and isn’t a big deal for him to change his user name. “cringing” and “laughing at my life being turned into a joke” because he views people fucking up the user name as intensely cringe-worthy.
the very next liveshow, however, on 3/7, things get a little bit derailed. dan makes two interesting statements:
first, when someone asks him at 34:43 about filming for dinof he says: “i was gonna make a video and then i didn’t, so that kind of ruined my plans. and then i decided to do another video so i filmed like half of it, and now i’ve got to do the other half of it and then edit it …”
so he pretty clearly states that an existing video idea (almost certainly the one he’d been talking about for a while) has been pushed to the back burner. for whatever reason, he decided against going through with that video and started filming a second one. we can reasonably conclude that the second one that he had done half of at that point was isg 9, and that the idea he’d been teasing for nearly a month was shelved for the time being.
a little bit later in this live show, at 36:36, things get even more confusing bc dan is complicated like that. someone in the chat asked him “what about the rebranding video?” and he said: “there is no rebranding vi–. honestly are people still–? rebranding is a meme. there is no rebranding … make it sound so dramatic. everything’s the same. just with more attractive graphic design. but let’s see how many months it takes for me to change my youtube banner …”
confusinggggg. my thoughts about this comment are that dan has a specific understanding of the term “rebranding” and doesn’t think that a change of his user name would constitute a rebranding. dan also perceives that a lot of people misuse this word and therefore seems to dislike using it. he talked about the word being a form of “advanced humor” in this segment of his 12/20 live show last year. he suggests in this clip that the term is supposed to be a joke but too many people misunderstand it to be something a lot more serious like a change in the genre of content he and phil might make. in short, he doesn’t think “branding” or “rebranding” apply to serious things but he feels like a lot of his audience DO think that 2017 is going to bring a serious rebrand, by which he means a change in CONTENT.
dan is correct in stating that the terms ‘branding’ and also ‘rebranding’ have become incredibly confusing because some people do use those words as a joke (like ‘drop the thicc branding’ even though thicc is obviously nothing to do with their ‘brand’ or their genre of content) and then many people also use it seriously (like phil changing to be more sexual in recent months is him ‘rebranding’ away from his innocent image).
following in this confusion, a lot of people then also used “rebranding” to apply to this potential user name change even though a user name doesn’t fall into any of the above usages. it’s not a change in content. it’s not a change in persona. it’s not a joke either. it’s just,,, a name change? is that branding? i suppose? but it’s more legitimately “serious business” branding than the term “branding” has actually come to mean to most people including, crucially, dan. this is why every time i’ve talked about this video idea i’ve intentionally tried not to use the term “rebranding” because i don’t think that’s what dan thinks it is and i don’t think the word has a very clear meaning anymore.
so…. in short. i think dan said “there is no rebranding … everything’s the same,” because when he saw that question he got more hung up in the fact that everyone seems to expect some sort of monumental shift in dnp’s content/careers/personas during 2017, and, to his credit, it has meant different things to different people (some people see their new flirtiness as a rebrand. some people think they will make some more serious content changes. some people thought, going into this year, that phil would “drop the amazingphil persona” altogether, whatever that means.) dan probably has seen many posts speculating about these much larger issues and calling them a “rebrand” and got upset that people expect something this dramatically different from them. in that moment, it is possible to me that he didn’t think about “rebranding” as being applicable to dropping his user name.
therefore, taking all of these comments together and looking at them chronologically i think dan definitely wanted to change his user name and make a video about it, eventually ditched the idea and did isg 9 and the quizzes video bc they were quick and easy to do in the midst of everything else happening in their lives (which we now know was moving and a shit ton of prefilming for dapg for while they were on vacay), and also probably bc he thought it would be fitting to make the user name video his last video in his old room before starting to film in the new place.