To give a little credit to the writers, I think they always planned on bughead being loved because it's a very popular ship from the comics, maybe even the most popular once people realized Archie just used to play with Betty's feelings. It does still worry me a little that the writers are only really active on twitter and that's where most of the bughead hate is :(
I read up on their history in the comics, as I am not too familiar as I never read them myself! Makes me so so happy that people shipped them in the comics.
I know, we have to give them some love! It makes me calm tho, that they like a lot of Bughead posts! They definitely see it.