Completely agree. I don't understand the major praise. At one point he says they were listening to Louis' album songs and they were modest and fit his 'underdog' status. (Or something along those lines). How is that in any way a good way to market him? And the headlines about him being the worst in 1D? I'm not so mad at Louis' direct quotes but more the way they've organized the article with their headlines. Also the unnecessary updates on his smoking habit throughout? Odd thing to focus on.
I’ve been discussing/debating my take on this article this at length with @vocabularryonthemind on and off for the past 32 hours or so…because when we discuss we DISCUSS.
I will be completely honest with you. I read the article, fell asleep, woke up at 4:22 in the morning, kept thinking about it, and then wrote this post about it circa 4:58.
There was something about the article that just didn’t sit well with me. And then I started to think about how random it was that they were using The Guardian, and realised that the only other article I could remember about One Direction from that newspaper was one that was equally odd to me. As it turns out…they were both written by the same person
And it isn’t that I dislike Tom Lamont’s writing style, it’s just that it’s very focused on Tom Lamont’s experience with whoever he’s interviewing, much more so with the One Direction interview as opposed to the Louis interview, but when it came to his personal view on the situation for the most part I was like
Which I realise is ironic as I sit here and write about what I think about it, but this is literally me giving my opinion on someone else’s opinion. The difference between us is that he’s paid for his opinion. I imagine a conversation with Tom and myself would be like
Now, given the reaction to the article, it is very hard for me to criticise this marketing tactic, given that the reaction from the general public/non-fandom audience has been overwhelmingly positive.
I have absolutely no issue with what Louis said in this article, I agree that it is a refreshingly honest and relatively narrative-free piece, with mentions of girlfriends and fatherhood being largely in the footnotes. However, I find it incredibly hard to believe that Louis has been put in a dire situation in terms of his place in the music industry. To insinuate that his place in this situation is to merely sit around waiting for One Direction to get back together is almost insulting.
Even if we were to say, okay Louis is 5/5 out of the members of One Direction, he’s still the 5th ranked member of ONE DIRECTION. Which is a hell of a lot more than almost 100% of the world has to say for themselves. Not to mention the member credited with the most songwriting credits.
I did love the parts of the interview that came across as genuinely Louis, but anyone can do a basic Wikipedia search to then add to his dialogue something along the lines about, “Tomlinson may be the most under-appreciated member of One Direction but he is by no means the laziest…credited with writing 38 of the songs from their five albums, and the second member to have a number one single on his first solo venture…blah blah blah.” It didn’t have to paint this, “Well…let’s see what’s going to happen, best of luck to this kid…” image of him. There is no way that I am going to believe that as 1/5 of One Direction any of them are at any kind of disadvantage here unless Simon Cowell is out to personally victimise them. And if there’s anyone that doesn’t need to pull big names into the studio to write with them, it’s Louis. Louis is a big name that other people pull into the studio to write with them. And that’s why I’m super annoyed by this narrative.
I don’t give a baker’s fuck if Louis is chain smoking. If someone spent a day with me they’d probably be like, “She was drinking wine at 11:45 am…” so I’m hardly one to harp on people about vices.
I think the chain smoking and details like that definitely humanised him. Anyone who’s seen any pap pictures of him knows he smokes, so I don’t mind the bits of detail that knocked Louis off of a boyband pedestal. I mind the implication that he’s somehow being painted as someone who has the odds against them when Louis should have nothing but support and reassurance as he’s about to do something that is hard as fuck. He has an immense fanbase telling him that he’s good enough, we don’t need some random journo who’s met him twice telling the world, “Well….we’ll see.”
And that’s how I see it.