Google has hatched a plan to boost the visibility of its existing local news product, and in the process is testing a whole new way to get people to pay attention to the news that is geographically most relevant to them.
Google is testing a local news “card” in its Google Now service, which is built into all new Android smartphones and is available on the iPhone through Google’s Search app. Google Now is a logical vehicle for local news because one of its primary functions is knowing where you are and providing information that is “contextually relevant” to you, as specified by your interests, the time of day, and your location.
This beta test has not been previously disclosed, and is currently being carried out solely within Google itself, but its existence was revealed to me last week in an interview with Johanna Wright, vice president of search and assist at Google.
Read more. [Image: Darryl Dyck/AP]
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