hydrating concealer


Brand founder Maureen Kelly reveals the next wave in hydrating skincare and makeup.

For truly parched skin, the dewy look can feel 20,000 leagues under the sea—in other words, completely out of reach. But tarte has literally explored the depths of the ocean in order to source ingredients that drench skin in hydration. Its new Rainforest of the Sea collection, which includes both skincare and makeup products, is rich in algae and other marine plants that provide enough hydration and radiance to make jellyfish envious. The Sephora Glossy chatted with tarte founder Maureen Kelly to bring the collection to the surface. JESSICA VELEZ


“The entire collection is powered by our new Rainforest of the Sea complex, which is a proprietary blend of algae and marine flower extracts. These ingredients are really special because they thrive in environments with extreme conditions, from hot to cold temperatures and darkness to UV exposure. In order to withstand these conditions, they’re made up of high concentrations of antioxidants, proteins, and minerals to naturally defend themselves. So, we’ve infused these benefits into our products as nature’s ultimate defense for skin.”


“With our high-performance naturals mission, we have been infusing our products with ingredients from the rainforest for years. My team and I had been on the hunt for our next big ingredient for a while. Discovering the amazing marine ingredients from the Rainforest of the Sea made for the perfect complement to our tarte core line—it’s all about hydration, brightening, and environmental defense. We’re also really obsessed with all of the water trends that are emerging. Dewy, radiant skin is in!”  


“Our Rainforest of the Sea complex, along with the other moisturizing and antioxidant ingredients in these formulas, helps protect and nourish skin while reflecting light for a radiant, glowing appearance—because who doesn’t want to look like a mermaid? The ingredients work in harmony to soothe, replenish, and hydrate skin while powerful antioxidants help protect from daily aggressors and activate skin renewal for that youthful look we all want.” 


“I’m absolutely obsessed with some of the new skincare, like our Deep Dive Cleansing Gel and Marine Boosting Mist. They’ve become my everyday go-tos since they’re hypoallergenic and great for my sensitive skin. The cleanser removes all of my waterproof makeup (as you can imagine I’m constantly testing new products and then taking them off) but it never leaves my skin feeling dry. The mist works great as a setting spray and I love using it throughout the day. The caffeine and delicious orange scent give me a perfect afternoon pick-me-up.


The makeup formulas are all so luxe and amazing, but my current obsessions are the So Fine Micro Liner and Skin Twinkle Lighting Palette since I’m all about defined eyes and an awakened glow. The liner tip is teeny tiny and great for tightlining eyes with a waterproof, triple-black pigment. The lighting palette has three silky strobing powders that reflect light, brighten skin, and correct darkness—it’s really all you need for an allover glow.”

Aquacealer Hydrating Concealer: “It’s perfect for drier skin types and features concentrated pigments suspended in a deep conditioning serum made up of 20% water for the perfect blend of coverage and moisture. I love to use it under my eyes because the applicator makes it so easy to apply and it has a full-coverage, radiant finish.”

Water Foundation SPF 15: “This is my absolute favorite foundation because it is insanely hydrating, is hypoallergenic, and covers like a dream! Like our Aquacealer Concealer, this concentrated formula is 20% water to quench dry skin while offering 12-hour full coverage. It’s powered by our Rainforest of the Sea complex and non-chemical SPF 15 sunscreen to help restore, brighten, and defend skin. It also has a unique dropper applicator for customizable coverage and comes in a ton of shades to match any skintone.”


“My team did an absolutely amazing job capturing the essence of the sea with this really luxurious collection. The packaging stays true to our colorful, fun, and playful tarte aesthetic with elevated gold accents, chic ocean-inspired prints, and elegant ombré finishes.”


“These products are all about that glow, and there are so many ways to create it—whether you’re literally highlighting your cheekbones with the Skin Twinkle Lighting Palette or brightening up darkness with the color-correcting palette. One of my favorite new tricks is going for radiance through your skincare—we call it ‘glowtion.’ The drink of H2O and the hydrating boost is the perfect daily moisture to make your skin glow on its own without makeup.”