I don’t like saying this just as much as you don’t like hearing it, but we’re back here again.
I just read this quote on twitter today by SM and I’m going off. Bear with me.
Did SM really say “[…] we decided to help them” to Super Junior?
Are you kidding me? What exactly did you do? I’m seriously asking. What did you do to help them? You can’t even spell their album name right.
You were the first ones to believe they would fail. That’s why you put them in that stupid ‘graduate the group’ system until you realized how popular they were getting and eliminated that strategy. Why have a strategy like that in the first place? Because you wanted to get rid of them. With each member “graduating” you could get rid of them faster, tell them you kept your promise to debut them, and after that they would no longer be your responsibility.
However, when they starting attracting a lot of fans, you actually gave them some attention. That whole “stardom to asia” was real but I doubt you actually believed in it. That was probably a promotional strategy. But then when they actually started being the stars of asia, you started taking it seriously because you realized holy shit these guys are gaining popularity every day. The only time and reason you started giving a shit about them in between somewhere was because they started having a huge fanbase that would bring you a lot of money. ELF actually had to buy shares in your company so that you would treat Super Junior fairly, and you’re telling me that you helped them?
Aside from what you HAD to do as a entertainment company (with a contract) how exactly did you help them? It’s not “helping” when you have a trade off through a contract. This way you’re “helping” EACH OTHER. You make them idols. They bring you money. A trade off (which you initially benefited from more than them because of your unfair treatment).
You had one of their members wear a mask when performing (and yeah sure there were legal and contract issues) but how did you HELP him after when everything was settled? What counselling did you provide him with after he went through all that shit and became insecure and lost his confidence? Nothing. Instead, you continued to treat him unfairly and so he left. Moreover, what counselling did you provide Leeteuk when he was dealing with depression and became suicidal? You did not do shit. You told him to deal with it and get over it because it was none of your business that he was depressed and suicidal. The military suggested that he discharge early because of the illness but you said no, he had to stay (so if he died there then so be it). How did you help them?
Leeteuk is your biggest potential for a future national MC and you are always up his ass about working hard to be a good MC because you know he has that potential, but you don’t even give a shit about his mental health. He is fighting through it thanks to group activities and talking to the rest of the members. That experience damaged him so much that he has dedicated some of himself to helping other idols and people deal with depression and suicide. But no, you tell me how you help them?
You didn’t “help” them by making them debut, giving them comebacks, albums, and etc. I am very thankful that you did because I would not be here today if you had not debuted them and given them comebacks. But, those are thing you HAD to do as a company who already had a contract with them.
They are EXPECTED.
I bet the reason you gave SJ a label of their own is mainly to tie them down to you so they wouldn’t leave in the future, like Shinhwa did. Maybe I’m wrong and you really did give them a label because you care about them but with the way things have been in the past you can’t blame me for being skeptical.
You want to help Super Junior? Start by treating them fairly. You want to help them? Invest at least some of the money they earned for you back into them instead of everyone else EXCEPT them. They are one of the top 2-3 groups that earn you the most money and you can’t even give them a proper album cover or reasonable time for promotions. But you can’t do that because like the high school teacher and professor everyone hates, you play favourites. It doesn’t take a genius to figure out that Super Junior is your most neglected group despite their huge success.
SM, you’ve done for Super Junior what you were obligated to do as a entertainment company and based on a contract. Nothing more. You’ve treated them more unfairly than fair. Do you not notice that when they often thank us, ELF, before they thank you? But, by all means, tell me how you helped them?
I’m not ungrateful towards SM for all the good that they HAVE done for Super Junior. I sincerely thank them for it. But to say you helped them must be a joke because I’m still laughing.