The Perils of Live TV
One of the biggest misconceptions about live television is that it’s actually live. Let me tell you a secret: nothing is live. Everything has a built-in delay, just in case something unexpected happens. It’s not so much out of concern for the viewers, but for the advertisers. The last thing Pampers wants to deal with is some British actor saying “cunt” on a talk show or an NFL quarterback getting paralyzed after a big hit. It’s bad for the brand.