Ashley Olsen and Mary-Kate Olsen have been style icons for years, so here at Sephora, we couldn’t be more excited to be the exclusive retailer of their new scent—make that scents. The sisters became so enthralled with fragrance that they created two perfumes, both for women, Elizabeth and James Nirvana Black and Elizabeth and James Nirvana White. Meant to be worn alone or layered together, the two blends embody the same sense of duality inherent in their partnership and approach to designing Elizabeth and James. The Sephora Glossy caught up with Ashley and Mary-Kate to learn more. HOLLY SIEGEL
The traditional definition of Nirvana is a state free of care, pain, and external reality. What’s your personal definition of Nirvana?
MARY-KATE OLSEN: Fragrance is incredibly personal and intimate. We began this process thinking about those special, intimate moments that make everything else in our lives more exciting—nirvana moments. Everyone wants to experience nirvana and as modern women, we all define it differently.
Why did you decide to create two fragrances? Are they designed to be worn together?
ASHLEY OLSEN: We thought about the modern woman and what she wants in life. She wants it all: independence, career, love, great friends, etc. We created two fragrances to give her options and to reflect Elizabeth and James’s signature duality—striking a balance between masculine and feminine, sexy and sophisticated. Elizabeth and James Nirvana Black is dark and rich with notes of sandalwood, vanilla, and violet. Elizabeth and James Nirvana White is a lighter blend of peony, musk, and muguet. We didn’t create Elizabeth and James Nirvana Black and Elizabeth and James Nirvana White with layering in mind, but they’re actually quite beautiful together.
Why did you decide to launch these fragrances at Sephora?
MKO: Elizabeth and James apparel, handbags, eyewear, and jewelry are for the fun, modern customer. Ashley and I wanted to partner with a retailer who understands and speaks to our girl. Sephora is amazing at connecting with their client and creating an environment that encourages her to explore and find new ways to express herself. It was a natural fit to launch Elizabeth and James Nirvana Black and Elizabeth and James Nirvana White exclusively with Sephora.
Are designing apparel and accessories at all like designing a fragrance? Do you now find yourself wanting to create an entire fragrance wardrobe?
MKO: We’re already thinking about ways we can expand our Elizabeth and James fragrance world but for now, we’re excited about this launch. It’s been an amazing two-year process and we’re so excited to finally share Elizabeth and James Nirvana with Sephora clients.