I don't want to reblog that long ass BoL vs Coco post
But the amount of misinformation on it is astounding. When Gutierrez opted his movie at Pixar, he was turned down because Pixar was already optioning Coco, they noted similar themes, and while in the past they’ve completely cancelled movies to allow similar sounding projects from other studios a chance to flourish (the whole Newt/Rio thing), I’m guessing they didn’t cancel Coco here because at this point neither project had been totally green lit. Part of the reason BoL eventually DID get greenlit was because Fox saw the whole trademark debacle go down, prior to Coco being formally announced (remember the first rumblings of the project started spreading when Toy Story 3 hit theaters) and Fox saw it as an opportunity to get a movie made that could beat Coco to the box office and establish mindshare specifically so that when Coco did finally get announced this exact dumb comparison stuff would happen. You guys are doing exactly what Fox hoped would happen. And speaking of the trademark debacle…
Disney/Pixar did not try to trademark Dia De Los Muertos as a way to own the holiday and merchandising and distribution rights etc. It was to register the then working title of Coco, and start the ball rolling on all the work and contracts necessary to get everything from trailers to posters to yes merchandise made. The backlash to the whole misunderstanding delayed the project and made them have to wait until it’s final title was nailed down to officially announce anything. Keep in mind that other holidays and yes even Dia De Los Muertos have already/since been trademarked for the purposes of film and short projects, just as Disney was attempting to do 5 years ago. It doesn’t mean any of the distributors of those films can sue someone for celebrating or that they can commodify the holiday in any way.
Also, in what way is Coco existing a bad thing? The Book of Life is great, I like it, but it’s not a transcendental film that means there’s no room for similar concepts to be explored ever again. It was forced to include a marketable but relatively inauthentic cast, referenced to contemporary music and humor that could make for a sellable trailer. It’s frame narrative is heavy handed and clunky. Visually it’s absolutely ace though, and frankly, I think Coco looks beautiful too from what little we’ve been given. The casting for Coco is promising, the crew is promising, the intent and the amount of research has been promising. Disney/Pixar also has the capital and the reach to make this a film that will be seen by a far wider audience than The Book of Life was able to, and that’s important! We should be encouraging this! Assuming the movie doesn’t turn out to be a terrible and offensive garbage heap, which even given Pixar’s worst output, seems highly unlikely, how is it a bad thing for this movie to be made? Oh, I guess because in 120 seconds of broad strokes the teaser seemed too similar to The Book of Life? Why not give this movie a chance to come out, see it, and THEN make your comparisons? I know a lot of people feel that whatever came first cannot be topped and should remain unchallenged, but as a Mexican, I whole heartedly welcome attempts to introduce audiences to stories and themes I grew up with. A movie like this taking off opens the door for more, and more stories about my family’s culture, about different aspects of that culture, beyond DotD. DotD is mainly the go to because the core of the celebration is universal and we encourage EVERYONE to participate. It’s an aspect of our culture that we openly share already, but here’s another chance for it to be presented with a voice that can reach further. I’m stoked, to be completely honest.
Plus, while a lot of people on here are trying to be scorned on behalf of Gutierrez, and pit these two films against each other instead of letting them complement each other, Gutierrez was tweeting how excited he is to see Coco.