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What SEO Package Do I Need For My Business?

SEO is an ever moving target, so choosing an SEO package for your business can prove difficult. Recent changes in the search engine’s measurement and ranking factors means that SEO packages offered by your supplier, need to evolve to offer the best service possible – and the best results. First and foremost, the package you need has to be tailor-fitted to your business in order to reap the benefits within your industry by gaining the necessary traffic and sales that is obviously desired.

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Make sure your SEO Package is unique and made to fit your business

Not only should your SEO package be tailor-fitted, it should also have a content led focus, as this is where the future of SEO lies. The overall strategy should have a varied mix of techniques and methods that gives you that spread of activity online from social signals, link building, blog authority, and other content driven elements. The right package should encompass the right keywords that have been thoroughly researched with stats to prove there is an opportunity to gain success in the search engines. In addition, natural links with popularity and authority are vital for your online presence and goals of bringing in fresh new traffic to your website. Furthermore, tweaking your website should be inclusive of any package in terms of on page alterations including title tags and other such necessary changes.

Different strategies are needed for different businesses, and obviously the budget of your business will be crucial to what level of SEO you can incorporate into you long term plan. SEO is an ever changing, so the agency your package has been chosen from, needs to have the capability to evolve and grow with such changes. Most businesses will have forms on their website for businesses to fill in, in terms of what level of SEO they require and how much cost it will incur. The package that you must choose in this current online space, is that of a strategy that is inclusive of social profile building, content creation through articles and press releases, specified content marketing including Infographics and guest blog posting, and a steady stream of link building. These mentioned elements are key to a successful online marketing strategy, and will dramatically improve your SEO and keep you ahead of your competitor

In conclusion, if your business needs SEO then why not have a look on the HodgesNet site at the SEO Packages and see how they shape up, and inevitably if they’re right for your business and fit within budgets etc… For more information, you can also call the team on 01793 608777 and a team member will be happy to talk the packages through with you and discuss how they can help you use the power of the internet for more profit!

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Quick Tip: Think Your Content Is Original? Think Again…

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Original content is the basic, single most important ingredient of any SEO strategy. Even if you don’t master keywords or figure out your link strategy, the minimum requirement is that you come up with original content for search engines to index.

But there is more to original content than avoiding duplication and a Google search penalty. You can do better than that. You can master keywords, build a quality link profile and devise a content strategy that offers genuinely original content. And genuinely original content means getting creative and coming up with new ideas to give you an edge on your competition.

Redefine originality

Browse the web for any content services and you’ll see the promise of “original” content on just about every page you visit. Great stuff. Pay for 100% original content and you can be rest assured you won’t have the Google police knocking on your homepage door with a duplicate content penalty.

Which has left this concept around the web that any content that hasn’t been stolen and copied automatically counts as original. Change a bit of sentence structure, crack out the thesaurus and you have yourself some 100% original content. Hmm.

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Originality is a concept

Unfortunately it doesn’t quite work like that. You can’t get original content by scouring the web for ideas and mashing them together into your own web pages. Sure you’ll have a regular stream of content that doesn’t ring any Google algorithm alarms, but why is anyone going to read your content when they can get the same information from another site that already has a bigger SEO presence?

If you want to get an edge on your rivals and make up some ground with the big guns in your industry you have to come up with original concepts for your content. And that mean variety, fresh ideas and compelling reads.

Duplicate free content is the bare minimum for keeping search engines and potential lawsuits at bay, but when it comes to dealing with the users you need to grow your online brand, it takes much more than the bare minimum. Be creative, not copy active.

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10 Free Tools To Make Your SEO Campaign More Manageable

When it comes to SEO tools you really can’t beat the premium packages from the likes of Moz, WordStream and HootSuite for social media. Advanced features and rich data make these platforms a worthy investment as you grow your online brand – but there is still a place for free tools in SEO.

It’s not always a question of budget either and today we have a list of free tools that has something to offer every SEO campaign. These resources make great additions to your paid toolkit or a gentle introduction into the world of search marketing.

The Google Toolkit

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Google offers the ultimate collection of free SEO tools – from Analytics, to the AdWords Keyword, Webmaster Tools and so much more. Your SEO campaign starts here.

Ubersuggest

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If you need an alternative keyword tool go give list of search terms a revamp then Ubersuggest can give you thousands of suggestions in flash – all from real queries.

Builtvisible

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Builtvisible offers up a collection of online resources and tools to help you get more form your online marketing efforts – including a Content Strategy Generator that syncs with your Google account.

Ontolo’s Remove Duplicate Items Tool

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Ontolo has a suite of link building software designed to make SEO easier in the days of Google updates and this Remove Duplicate Item tool is one of its best.

Pingdom

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Pingdom is a great alternative to the Google PageSpeed tool to help you asses and monitor the speed of your website and track down anything that keeps your visitors waiting.

Barracuda

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Barracuda has ridden the storm of Google algorithm updates and come out the other side with this free tool that lets you see how Panda and co. have affected your search presence.

Free Moz Tools

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We’ve already mentioned Moz as one of the premium names in SEO tools, but you’ll also find a number of free tools like Mozcast and the Social Authority API.

CircleCount

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CircleCount gives you better insights into Google+ which allows you to assess your own ranking, track your published content and target the best people, pages and groups for your content strategy.

Buffer

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Buffer is a powerful social media optimisation tools that let’s you share content with your target audience at the most effective time, for greater visibility.

Remove’em

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Remove’em is a backlink removal tool that helps you identify areas where you are at risk from overly optimised anchor text.

More to come

We have barely made a dent in the collection of free tools available to help you maintain your SEO campaign and we will be back with another list of tools very soon.

To talk to our expert team at HodgesNet about increasing your SEO rankings in Google use the form opposite or call us today on 01793 608777.

 

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Is Mobile Marketing The New Email Marketing?

Mobile marketing is the latest branch on the online marketing tree to really start seeing results on successful scale across all industries. With the majority of the population turning to smartphones, and with this looking certain to continue on a larger scale over the next few years, it is vital businesses use mobile marketing! The question that needs to be answered is one of; is email marketing dead now? The short answer is no. Email marketing still has a place to build lists and send out information on a less regular occurrence. However, with the age of tomorrow wanting everything to be instant, it is little wonder why mobile and text marketing is the logical progression.

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Over 40% of consumers now check emails on their smartphones, which leads to an understanding of mobile targeted marketing being the way forward to stay ahead of your competitor, and inevitably get information to your audience at a speedier rate! Here are ten key points why mobile marketing will have the edge over the coming months and years:-

  • Immediacy – This is one of the main reasons, as mobile and texts can be so instant to a generation whom are rarely parted with their smartphone. With a staggering statistic such as 97% open their text messages within 5 seconds, it is little wonder why this is a method for success.
  • Distribution - You don’t need an envelope or a postage stamp to send information direct to your customers and targeted audience. The distribution is of real ease to a national or global scale,  or wherever your growing audience or potential clients are.
  • Response Rate - As stated earlier, the response rate for the majority is within 5 seconds which makes it beneficial to see how many of the texts are being taken seriously, and more importantly whether the targeted audience are going to act on the piece of the information received.
  • Personal - The fact that people see their mobile phone as a personal item can work in your favour, as many see emails as a work related platform. With the audience taking this viewpoint, you may be able to have a better chance of success of sales or even up selling.
  • Mobility - The mobility of the mobile speaks for itself. In this generation you can take your smartphone nearly anywhere and still have access to the internet, or have relevant signal to receive text messages.
  • Interactivity - Coupling with the immediacy of text marketing, the interaction side of things will have a greater chance of success. This will be because the ease of being on a mobile phone may lead the customer or client to engage and interact more. In addition, mainly because it’s not time consuming at all!
  • Quantifiable - Campaign results can be tracked through downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  • Viral Potential - The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.
  • Marketing Campaign Integration - Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.

Text marketing doesn’t mean the end of email marketing, more of a helping hand! It is important to utilize as many marketing methods online as possible as this will increase the chances of your business having a bigger brand, presence, and online authority.

Combining email marketing, lead generation and other online marketing activities such as social media, with text message and mobile marketing can help you to generate more leads, sales and increase conversion of your marketing activities. To get started why not text “HODGESNET” and your email address to 60777, or call the team on 01793 608777 and we’ll be happy to get you set up or talk through any queries you may have.

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How Much Is Too Often For Email Marketing?

Email marketing is, and always will be, one of strongest and most efficient methods to stay in regular contact with customers. Although the pressing question remains; how much is too often? This question ultimately depends on your business and the database of subscribers you already have, and how acceptable they are to multiple campaigns and daily emails being sent to them. A study from ‘View from the inbox’ stated that 73% of email subscribers opt out of receiving future emails, giving the reason of too many emails being sent. This gives off a negative impression to your end receiver and may result in the perception of your business being quite ‘spammy’ – something that you definitely don’t want!

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Make sure you don’t bombard your email database!

One of the tried and tested ways of finding out if you’re sending too many emails is to just ask. You know, that thing we used to do before finding stats and doing the research all over the web. Each industry is different so why not pose the question in your e-newsletter asking 1) How often would you like to hear from us? And 2) What information would you be interested in hearing about in the future? This will inevitably give you a much clearer understanding of what your customers want, and giving you as an organisation a positive appearance in caring for customers, and customer service.

In addition, sending emails daily can work in some weeks if you are promoting a specialist product or service that is at a discounted rate for a designated time period. This would be perceived as relevant and informative to the mail recipient and not at all spammy. As long as this method is kept up, you shouldn’t have any problems when moving back into a regular schedule of say…sending emails on a weekly basis. Furthermore, you know your customers, and you should have a clear indication when you could potentially be bombarding and putting off customers in your email list.

Many marketing techniques and methods should be used in an overall online marketing strategy for businesses, however email does have a place for its importance of contact with customers. The key elements to remember are that your emails when opened should always remain full of high quality, informative, relevant, and non spammy content. Appear natural and worthy of information, and your customers shouldn’t be contemplating whether or not you’re sending too many emails!

If you’re like most small business owners, you probably tend to throw yourself into marketing as and when you have the time. When there are so many tasks pressing for your attentions it can be difficult to do much more than be responsive in your marketing – for example, sending out the odd email newsletter when you get five minutes spare. However, that is not the most effective way to work; a much better approach is to spend time developing an email marketing strategy to ensure you send the right information to the right people at the right time. If you would like more information on email marketing services and campaigns feel free to call the HodgesNet team on 01793 608777.

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