NHL | jersey colours

I Fucked Up....by punching a kid in the face.

I don’t remember this, but my father tells this story as if it was one of his most prized possessions.

When I was little, maybe around 3 or 4, my family and I were at a local McDonalds. We lived in the DFW metroplex, so naturally we cheered for the Dallas Stars. I was playing on the playground with a boy who was around my age and my father quickly realized I was playing with the one and only Sergei Zubov’s son. For those of you who don’t know, Sergei Zubov played on the Stars from 1996 until ‘07, and was a player on the All-Star team on multiple occasions and also won multiple Stanley Cups.

So his son and I were playing, having fun and then we decided to go on the slide. He went down first, and apparently hid somewhere close to the opening of the slide. Then I went down.

When I got to the opening, he jumped out and scared the living shit out of me. I screamed, and then punched him square in the nose, disorienting him.

My father was terrified that I pissed off one of the most popular players in NHL history, immediately started apologizing.

And Zubov was laughing. Laughing his ass off. He quickly brushed off my father’s apologizes. Once my dad realized that he wasn’t gonna get the shit beaten out of him, he started laughing too.

And that’s the story of how I punched a famous hockey player’s son in the face.

The NHL’s Growth Problem (How I Learned to Stop Worrying and Love the Non-Traditional Market Pt 1)

As I’ve mentioned before, I come from a marketing background. It’s what gave me a basis for all my analytical work, and why I find the “business” side of hockey just as appealing as the “play” side of hockey – I’ve always been curious about how and why people spend their money.

A lot of people think marketing is just putting together advertising campaigns like in Mad Men, and while ads are certainly an important part of what marketers do, it’s just the tip of the iceberg. Think of marketing like this – psychology, but for profit.

Through marketing operations, companies are attempting to create an emotional connection with their audience in order to influence the purchasing patterns and pricing thresholds of that audience.