hispanic markets

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Black millennials are more optimistic about the future than their peers, study shows

  • Young black Americans are feeling optimistic about the future — even more optimistic than their white, Asian and Hispanic peers, according to a survey released Monday.
  • The study, conducted by the University of Texas at Austin and Richards/Lerma, an advertising agency that works with brands to reach the U.S. Hispanic market, examined millennials and their relationship with the “American dream.”
  • The results of the study, which surveyed 1,000 millennial respondents between the ages of 18 to 34, challenged the preconceptions that the researchers had going into the study, as they said in the report. Read more (3/20/17 4:28 PM)

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La Placita, Shirley, NY

Another fantastic local find in Long Island this weekend…

When we got off the train at Mastic-Shirley, I noticed this blue building across the street from the station. As we were on a tight schedule, we couldn’t stop that day, but I made a mental note of the joint, hoping to check it out. After a glowing recommendation from one of our taxi drivers, we went back on Sunday afternoon and enjoyed a fantastic lunch!

While it is in large part a Hispanic supermarket, La Placita has an incredible cafeteria style lunch counter serving foods from Central and South America…

Here’s a look…


I went for a mixed fried plate, with fried chicken and a fried pork chop over yellow rice with jalapeno pickled vegetables…

Mutsumi opted for their incredible oxtail stew over white rice with a flauta…

Another buddy got a seafood dish with local clams and mussels that was equally impressive!

These incredible and authentic dishes were the perfect way to help our hangovers and fill our bellies for the train ride home.


LA PLACITA

567 Surrey Circle

Shirley, NY 11967

631-772-1611

if you’re wondering what Coquito is

this is it

Puerto Rican “eggnog”

and it’s motherfuckin delicious

it’s got coconut milk, cinnamon, and RUM

and don’t get the wrong idea this aint some fancy shit this is homemade deliciousness you can’t find this shit in a bottle fuck that

we make our own bottles

External image

fucking huge ones of course

and then we drink this dessert of the Caribbean gods and fill up on tostones and rice and beans and pasteles and whatever else we got for dinner at Christmas-time and damn it’s dessert in a cup

wanna make some?

  • get yourself a lot of rum (Bacardi white rum ONLY DON’T YOU DARE MESS WITH PERFECTION)
  • get yourself some coconut milk (some hispanic markets got it, but also larger asian markets with wide selections)
  • get an egg or two, condensed milk, and a bit of salt  DO IT REAL COUNTRY OLD-TIME STYLE AND ADD SOME PARMESAN CHEESE LIKE MI ABUELITA YEAH YOU HEARD ME ADD THAT SALTY CHEESE  MAKE THIS DANGEROUS FOR THE LACTOSE-INTOLERANT
  • get some cinnamon and probably some nutmeg cuz thats never a bad idea
  • get yourself a real life Puerto Rican and have them mix that shit together cuz it’s gon be good
  •  get druuuuuuuuuuuuunk i mean enjoy yourself responsibly

okay goodbye enjoy

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“It was, like, Selenamania.”
When she was seventeen, Selena signed a one-year contract with Coca-Cola for $75,000 and was featured in English- and Spanish-language ad campaigns in Hispanic media markets across the country. Thanks to the growing popularity of the band and other Tejano acts, like La Mafia, Mazz, and Emilio, major record labels like EMI and Arista came to Texas to get in on the action, co-opting a once obscure regional genre. In 1988 backup singer Pete Astudillo joined Selena y Los Dinos and began collaborating with A.B. on a more danceable, cumbia-inspired sound that drew on elements of funk and hip-hop. The following year, a guitarist from San Antonio named Chris Perez joined the group as well, and soon band members were speculating about a romance between him and Selena.

Traditional fixed markets in Mexico go by a variety of names such as “mercados públicos” (public markets), “mercados municipales” (municipal markets) or even more often simply “mercados” (markets). What is distinctive about these markets is that they are almost always housed in buildings owned and operated by the local government, with numerous stands inside rented by individual merchants, which usually sell produce and other basic food staples. This market developed in Mexico as a way to regulate pre Hispanic markets called “tianguis”. These tianguis markets still remain in Mexico, with the most traditional held on certain days, put up and taken down the same day, much the way it was done in Mesoamerica.

These fixed mercados can be found in any town of any size in Mexico. Often, these markets are accompanied one or more days per week by tianguis which sets up around the main building. However, the largest, best developed and most numerous fixed markets are in Mexico City, which has over 300, eighty of which are specialty markets dedicated to one or more classes of merchandise such as gourmet food, plants, cut flowers, candy and more.

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Most of you guys may don’t who this man is, but he was an amazing comedy icon that was also so important in the Latino culture, and very well known comedian in all of mexico. But now today…
Mexican writer and actor Roberto Gómez Bolaños, who is more popularly known around the world as Chespirito, had passed away at the age of 85. The actor had been having health problems since April, and his family has been aware for some time of his ailing health. Chespirito died on Friday November 28th from a heart attack, as was reported by Lolita Ayala live during her news show. He was living in Cancún. 

The actor is famous for his characters on “El Chavo del 8,” “El Chapulín Colorado,” and other shows. Born in Mexico City in 1929, Gomez Bolaños was writing scripts and screenplays in his early twenties, despite studying for being an engineer. The all-rounded artist also composed songs and scripts for radio shows. It was in the 1960’s, when the two most popular Mexican television shows on air were written by Gomez Bolaños, that he earned the nickname Chespirito from director Agustín P. Delgado. The nickname, which he would later be recognized by around the world, translates to "Shakespearito” or “Little Shakespeare.”

Towards the end of last year, it was reported that a commemorative book about the comedian–titled “Chespirito: Vida y Magia Del Comediante Más Popular De América” (“Chespirto: Life and Magic Of America’s Most Popular Comedian”)–would be published. “The Hispanic market has never had such a beloved celebrity like Roberto Gomez Bolanos and perhaps there will never be one like him,” said Maca Rotter, executive director of Televisa Consumer Products. “He has been a Mexican icon for past and future generations, considering that his heritage is more alive than ever.”

Congratulations on getting a job and graduating! And congrats on deciding to try veg again!

Here’s my very unofficial guide to cheap veg living :)

Money tips:

1. One of the biggest keys I think is buying in bulk. Bulk beans, rice, and wheat berries (or barley/farro/etc) are great bases for a lot of delicious not-boring meals. (Especially ones you can make in bulk and store for later meals like wheat salad or stir fry)

2. Good, inexpensive, and healthy protein options are whole grains, eggs, beans, and tofu. I especially like garbanzo beans (chickpeas). Learning to cook good-tasting tofu takes practice, but can be done. I basically just cut it into cubes and fry it in oil until it’s golden-brown. You can also marinade it like you would meat before you do this!

3. If you can, shop from Asian and Hispanic markets. They are usually half (or less) the price of your average grocery store and have tons of delicious spices, sauces, and veggies. The Asian place I shop at has everything from Chinese and Korean food to Indian and Thai food, plus really cheap humane eggs that come from the owner’s backyard-roaming chickens.

4. Eat seasonal produce as much as you can. This is where people feel like vegetarian/vegan diets get expensive, but they don’t have to be. Avoid getting spring/summer fruits in the dead of winter, and stick with dark leafy greens, winter gourds/squashes, and tomatoes while it’s still cold.

5. When you do shop at a regular grocery store, always buy the store brand over the name brand. There’s usually no difference and it’ll save you so much. Also, if you have one, Aldi’s is a magical wonderful grocery store full of cheap produce/other necessities.

Try and make sure any pastas you buy are whole grain, as they have a good deal of your daily protein needs. We also have a smoothie aficionado in the apartment, and he uses either peanut butter or protein powder to give it that extra kick. If you like bananas, there’s not much better than a peanut butter banana smoothie with some chocolate syrup/ hot chocolate packs in it. It’s healthy and tastes like dessert. Regular nuts have good protein in them too but can get pretty expensive, so I just keep peanut butter around. Nutritional yeast is also pretty fantastic. A little goes a long way and it’s packed with protein, iron, and other nutrients. Tastes cheesy.

All in all our monthly grocery bill for 2 people looks like this:

$1-2 for bulk rice ($9 20lb bag from Walmart that lasts several months for 2 people)
$3-5 for beans
$25 for supplies from the Asian market (2 lb rice noodles, 3 packs tofu, fresh produce, sauces, Indian curry, tea, egg rolls, miso)
$10-15 for cheese
$2 wheat berries. I order these online. You can get $1/lb on Amazon or most other sites. It lasts forever.
$15 on whole wheat pasta (you can get this in bulk too, making it even cheaper)
$12-15 on eggs and almond milk
$25 on other produce/misc

Total: $93-$104

I do spend more on the eggs and milk since they’re backyard eggs and almond milk, so if you’re really strapped for cash that would bring it down probably an extra $5-$10 a month.

Hope this helps! Let me know if you have any questions about this set-up/anything else. And best of luck!

Engaging Hispanic Millennials

Guest post by Curalate (curalate).

If you’re a brand going after millennials (name one that isn’t) it’s impossible to ignore the large and growing Hispanic population. Here are some numbers: 65% of all Hispanics in the US are millennials. That’s 15 million people. Or a fifth of all 18–34 year olds in America. And as much as a half in major markets like LA, Chicago, and New York. This map from Pew shows overall Hispanic population growth since 1980.

Hispanic population as a percent of total in each county

So a huge market opportunity for brands, and not a particularly difficult audience to reach: According to Pew Research, 84% of Hispanics aged 18–29 use social media. Here on Tumblr, Hispanic millennials are 42% of our monthly Unique Visitors (comScore). But, as any good marketer knows, you have to tailor your message to your audience.

Below are a few tips for marketing to Hispanic millennials based on studies by ThinkNow, a market research firm focused on Hispanic consumers. We would never want to imply that these are hard and fast rules that apply to 15 million different people, but hopefully they can help you frame an authentic and resonant ad campaign.

1. Understand their priorities.

According to ThinkNow, 30% of Hispanic millennials pay for half or more of household expenses, including rent/mortgage—that’s compared to just 9% of non-Hispanics. That makes Hispanic millennials particularly valuable to CPG brands and retailers of household goods—think about all those ads of a middle-aged mother in a grocery store. It also means that Hispanic millennials have less in the way of disposable income for non-essential items. Brands marketing discretionary products should focus on value.

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