[INTERVIEW] K.A.R.D Talks About Popularity Abroad And Being Korea’s Only Co-Ed K-Pop Idol Group

As Korea’s only co-ed K-pop idol group, K.A.R.D already stands out from the multitude of male and female idol groups in the industry.

Because of their unique group formation, K.A.R.D naturally is able to take on different concepts, performance techniques, and music genres than other K-pop idol groups, as single gender groups are arguably more limited by industry convention. Staying true to their unique style, K.A.R.D experienced the most success abroad when they released their first pre-debut project single “Oh NaNa.”

Even without ever promoting the song, “Oh NaNa” took the No. 2 spot on the U.S. iTunes K-Pop Chart and the track’s music video reached 6.3 million views in just a month on YouTube. The group’s popularity continued to grow as they released their second pre-debut single “Don’t Recall.” The music video for the song hit an impressive 1 million views in less than a day.

Despite their current success, K.A.R.D is not settling. B.M said, “We want to become world stars. We will work hard so that we will not just be the unique rookie group but will be a group that enters Billboard’s main chart.”

When asked why they think they are popular amongst international K-pop fans, the members unanimously answered it was because of their music and unique sound.

Jiwoo replied, “The genre of music we are making is popular amongst international fans and there are also many people in Korea who are becoming fans of [electropop/synth-pop]. I think it will become more popular when we start actively promoting our songs.”

The group is unusual in that they have not had a lot of media exposure yet, despite their popularity, as they have not actively promoted any of their songs on music programs. The group is planning to release one more single as part of their pre-debut project and said they believe they will begin active promotions before the end of the year.

The members talked about how K.A.R.D came to be and why becoming a co-ed group was a relief.

Somin had actually been part of two DSP girl groups, Puretty and April, before joining K.A.R.D. The singer said, “I wanted to try my hand at different kinds of music, which is why I decided to leave April. I was lucky enough to be able to join K.A.R.D at that time. Many people have told me that it seems like I have found something that fits me, so it’s a relief.”

B.M. said, “Originally, J.seph and I were going to debut as a hip-hop duo but plans changed.”

J.seph continued, “At first, it was disconcerting to be a co-ed group because I couldn’t picture it; however, now I feel like it was a great blessing because Somin and Jiwoo have made up for our weaknesses and we are able to appeal to fans in a way that only a co-ed group can.”

The group also expressed their desire to meet fans as quickly as possible and stated that they were preparing to release their third and final pre-debut single.

via Soompi

NBC World of Dance junior division competitiors
  • 801 Squad, Ballroom/Jazz group from Oren, UT
  • Alaman, Tap group from Los Angeles, CA
  • Boys of Temecula, Jazz group from Temecula, CA
  • D’Angelo & Amanda, Ballroom dancers from Miami, FL
  • Diana Pombo, Contemporary dancer from Miami, FL
  • Eva Igo, Contemporary dancer from Inver Grove Heights, MN
  • ImmaBEAST, 12-member Hip Hop group from Los Angeles, CA
  • JJ & Joey, Hip Hop duo from Johnson, RI
  • Kaeli and Brandon, Ballet duo from Ashburn, VA
  • KynTay, Hip Hop duo from Memphis, TN
  • Mini Request, Hip Hop dance crew from New Zealand
  • The Lab, ten-member Hip Hop dance crew from Los Angeles, CA
  • The Maya Boys, Breakdance group from Phoenix, AZ
  • The Mihacevich Sisters, Contemporary dancers from Brunswick, OH
  • The Posse, Contemporary dancers from San Jose, CA

xingxing-boazi  asked:

Can you suggest any good Korean R&B/ or Hip-hop artists?

Hmmm there a lot of nominations but I’ll try to keep it short 😅 Here’re my recommendations: 

  • Bevy Maco           (r&b)
  • BewhY                 (hip hop)
  • Cheetah               (hip hop)
  • Choi Sam             (hip hop)
  • DEAN                   (r&b)
  • Dynamic Duo       (hip hop)  
  • ELO                     (r&b)
  • Epik High             (hip hop)
  • Hoody                  (r&b)  
  • Iron                      (hip hop)
  • Jinbo                    (r&b)
  • Jooyoung             (r&b)
  • Junggigo              (r&b)
  • LeeSSang            (hip hop) 
  • Neiah                   (r&b)
  • offonoff                 (r&b)
  • Olltii                      (hip hop) 
  • San E                   (hip hop) 
  • Supreme Team    (hip hop: disbanded T_T the members were Simon D                                & E-Sens :) )
  • Verbal Jint            (hip hop)
  • Yoon Mi Rae         (hip hop: also a member of hip hop trio MFBTY along                                with Tiger JK & Bizzy)

Of course, the artists sometimes may cross over to other genres but I added the “tags” keeping in mind their main genre. Oh, also if you click on each artist’s name you will be redirected to a song of them^^ Hope you’ll find at least one artist to your liking <3 :D In case anyone else has any recommendations, don’t hesitate to add them in the replies and I’ll include them here :D


[TRANS/MAGAZINE] EXO x ViVi Magazine 「EXO-SHOT」 Final Volume January 2017 Issue - Chen Cut

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source: x x x
translator: dianne + neun + nora
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