hayley barna

Birchbox Has a New Look + What it Means for You!

Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams. 

As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:

More Personalization

We’ve added questions to your grooming profile that will allow us to send you more of what you want and less of what you don’t. Log in to view the updated profile.

A Revamped Look

Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.

Improved Site Features

We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.

More Ways to Discover and Shop

We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.

And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.

Thank you,

Katia & Hayley

Birchbox Co-Founders

Want to find out what all the fuss is about? Here’s how you can become a Birchbox subscriber.

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Last Chance to Get a November Birchbox!

Have you gotten your November Birchbox yet? Watch our Sneak Peek video to learn about some of the products in this month’s box and find out why our co-founders Katia and Hayley love these picks. Then, sign up on Birchbox.com today to guarantee your own November box.

P.S. Want to win the products featured in this video? Tell us in the video’s YouTube comments how you’re getting into the spirit of giving back and we’ll select a winner at random. Good luck! 

Birchbox Beauty Diaries: Cofounder Edition

Every month you see Katia, Hayley, and Mollie talk about the upcoming Birchbox and all the new products they’re excited to share with you in our monthly sneak peek. But do you know what products they keep on their vanities?

In honor of this month’s theme, we asked each of these execs to share their daily beauty diaries with us. But before we spill the beans, take a guess at which morning beauty routine belongs to each Birchbox leader:

8:00 a.m. I’m a beauty minimalist, so my morning skincare consists of moisturizer, eye cream, and body lotion. Then, I’ll use a little concealer, minimal eye makeup, and either a lip balm or a fun bold lip. I like to play around and improvise, especially with new samples I receive in my Birchbox.

7:30 a.m. After the shower, I slather Kiehl’s Creme de Corps on my body and apply a face oil (currently in l-o-v-e with Caudalie Divine Oil). For makeup, I mix together Marcelle’s BB Cream in Golden Glow with Jouer Luminizing Moisture Tint for a sheer base, then dab on plenty of cream blush. Two coats of mascara, and that’s it. 

7:00 a.m. I use Kiehl’s Clay Cleanser in the shower, then follow with Caudalie serum and Tatcha moisturizer and eye cream. I also use TALIKA Lipocils Expert, a lash growth serum, every day.

Stumped? Check out Birchbox Beauty Diaries: Cofounder Edition to learn the answer and find out how these three busy ladies stay fresh and polished all day long. 

—Bre

Want to snag some of Katia, Hayley and Mollie’s picks? Here are their must-have beauty essentials.