Let me elaborate from the previous post.
You see, Lionsgate produces movies and distributes them in US, Canada, and UK. The rest of the world? They sale the rights to other local distribution companies to do promotion and sale them to theaters to show their movies. This is basically why Lionsgate has the tendency to have (mostly) bomb after bomb and yet the company is still very much alive. You see how each year they make a crappy low budget animated movie that comes out in January? Norm of the North, Alpha & Omega, Rock Dog, to name a few, all bombs, and yet they got profit out of all them. Why? Because from selling the international distribution rights they practically recovered the budget and they get nothing but profit afterwards. On the meanwhile, the small local distributors get a quick profit for a movie they didn’t payed that much and they hardly promoted. Is a win-win.
It’s because of this form of distribution Power Rangers is failing internationally. Take for instance in my country, Mexico. In the opening weekend the movie was #1 at the mexican box-office. This was while having less screens than Beauty and the Beast (which already had a week in theaters), it’s major competitor that weekend. And yet, by the next weekend, it was in less screens than newcomer Ghost in the Shell AND B&tB. Why? Because whatever incentives the big companies offered the theaters, it was something the small local company couldn’t compete with. The local distributor, however, already received their profit, and Lionsgate doesn’t get much from international box-office anyway. This applies to pretty much any part of the world, having irregular distribution and promotion from country to country.
And how does this applies to Power Rangers and why buying toys would help much more guarantee a sequel?
Well, you see, Power Rangers is obviously a much bigger than most of Lionsgate’s films. They really wanted this to be their big franchise after Hunger Games, and even though it doesn’t look like it, Lionsgate has been receiving nothing but profit since day 1. Between the sale of distribution rights, canadian tax incentives, that Saban/Toei put part of the money, and whatever quantity (spoilers?) Krispy Kreme paid, despite the $110m budget, what LG truly invested into making the movie would be around 25-30m. So they practically recovered their investment since opening day!
“So this means we are getting a sequel? :D”
Calm down. No, it doesn’t. Again, Lionsgate, really wanted this to be their very own entry into the superhero movie bandwagon, and they really wanted this to be their new moneymaker since HG, since the Divergent series couldn’t live up to that (add those to the list of films with so-so box-office to outright bombs, and yet they still made sequels and they’re currently making a tv series). And even thought they probably won’t receive the money they wanted, there is a second party here that could push them into making at least one sequel: Saban/Toei.
As meanwhile Lionsgate keeps most of the box-office profit, Saban/Toei get their profit from merchandise. If they get more than enough from toy sales, they WILL push for a sequel, either with or without Lionsgate (granted, Lionsgate is the only one who would make such a gamble, so they’re the sure bet). Truth is, that is Saban’s/Toei’s true money maker, toys. For Power Rangers -and it’s sister series, Super Sentai- ratings are pretty much irrelevant, toy sales is what keeps those series alive (in particularly SS has had some serious decline and their movies aren’t exactly hits, but toy sales are always hot).
And yeah, I know toys are expensive, but if you could get something, you’ll help more the chances of a sequel than going to watch it again this weekend.
(Although form what I’ve seen the toys are not that much expensive from a movie ticket in US? I saw someone posting their ticket and it was $16?! What the fuck? Checking the Toys R Us website a toy is $8, so it’s cheaper than going to the movies, the fuck? In Mexico it’s $6, $10 tops if you go to a premium theater, what the fuck is wrong with american ticket prices, what the f)
Although, the most important thing is…
Keep this movie alive.
By that, I mean, keep it relevant. When it’s home released, show it to anyone who enters your house. Because, if the movie gets a sequel, it will be a make it or break deal. If the sequel gets mediocre earnings, it will not get further more sequels. It needs to be a hit. And, for that we need to bring in more people to watch this one. Maybe not in theaters, but through any other way. I remember that when I entered this hellsite, Pacific Rim was very popular. One post particularly stayed with me due to how quickly irrelevant it became. It said something along the lines of wanting Pacific Rim to become the next Star Wars, with all sorts of merchandise and tie-in novels and expanded universe stuffs. But people on this place forget and move on easily. I still follow many of the the blogs from that time who reblogged that post, and yet, only a handful of them keep posting PR stuff (practically only kaiju and toku blogs that I follow keep posting PR related content semi-regularly). I wonder if op even has any PR content on their blog nowadays. Want further sequels? Then do not let that happen to Power Rangers.