The company today announced that it will no longer be producing the 503CW medium format camera. This teams the V System line is officially coming to an end.
Hasselblad says that he decision, which is effective immediately, ends “over a half century of evolution” for the company’s original camera line.
The Hasselblad V System was first introduced in 1948 through founder Victor Hasselblad’s wishes to see a camera that’s as holdable as a Leica, but which shoots medium format film. The iconic camera was the choice of Buzz Aldrin when shooting the landing on the moon in 1969, and much loved by famous photographers the likes of: Anton Corbijn, Helmut Newton, Irving Penn, Annie Leibovitz, Patrick Demarchelier, Richard Avedon and many others.
The 503CW has been popular among professional and amateur photographers since it was launched seventeen years ago, but Hasselblad says that demand for the camera has been plummeting over the past half decade. “The time has now come for us to reluctantly consign the V System to history,” the company says.
I had the pleasure of owning the system some years ago, and the camera still holds an attraction to me to this day, with it’s beautiful lines, compact body, perfect 6x6 frame and the lenses… sweet beautiful glass!!!