hashtag marketing

5 Importance of Hashtags in Social Media Posts

A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. A hashtag is created by including the symbol “#” in front of a word or words without spaces.

On Social Media Sites, incorporating hashtags into your online content can have a host of benefits when it comes to business. You will be able to promote products and services much more effectively, making the most out of this powerful social networking tool in order to attract new customers and maximize profits. This article explains why hashtags are important and how you can use them effectively on social networking platforms.

Here are the 5 importance of hashtags in social media posts:

1. Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.

2. Hashtags compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.

3. Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.

4. Hashtags reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

5. That they’re easy to use! Remember, hashtags not only help users find posts about specific content, they help you reach more people who are interested in what your content. Compose hashtags that fit your industry by using common industry-related terms.

Hashtags are the simplest way to organize the endless amount of information posted to social media so that you’re only seeing what you find relevant. Less is more when it comes to hashtags. Keep their use to three or fewer per post/tweet when you can, and when you find one that works, keep using it.

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10 ways to grow your social media followers

The competition to gain followers on social has never been fiercer as the majority of brands adopt social media as a fundamental part of their digital strategy. With social metrics used increasingly to gauge the value of a brand it’s vital that you have an active audience.


In our 10 Ways to Grow your Social Media Followers infographic we show you how posting quality content, identifying key influencers in your market and digging deep into your insights can get you those all important new followers and keep you current followers engaged.

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7 Social Media Mistakes to Avoid

In our last newsletter we helped you to navigate the choppy waters of email marketing with our 7 Email Marketing Mistakes to Avoid infographic. Now, to help you sail the seas of Facebook, Twitter and Instagram with ease we’ve pulled together the 7 Social Media Mistakes to Avoid.


In this infographic find out why you should never post too much or too little, what content you should share and why you should be careful with your hashtags, #ok?

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What is mindfulness?

By: Cheryl Jones, Aetna Wellness Program Strategy, MBSR trained

Let’s understand mindfulness so we can get beyond the hype to the true benefits

Mindfulness is the practice of paying attention or noting whatever is happening in the moment with a gentle and open mind. It’s about being present in the moment – the one we’re in right now. This is known as “present moment awareness.”

So, what exactly are we paying attention to?

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