When Rhys says he doesn’t care about fashion what he really means is he doesn’t pay any attention to current fashions or changes in trends, he prefers to create a certain image with the clothes he wears that sends out a particular message regardless of whether the clothes he chooses are currently fashionable. It wasnt mainstream fashion to be a mod in 1998 but Rhys dressed like one to illustrate the fact that he was different and that he belonged to a certain group.
(when he says Mod its not britpop/indie mod its serious clothes made between 60 and 66 Mod)

Harry Webb

Horrors Forum