“I’m going to be completely honest here. When I first heard that [tyler] was going to be writing a book, because I was very biased about youtuber books at the time, I thought, great. It’s going to be some self-indulgent crap, because that was sort of the perception I had of youtubers in their 20’s writing books about their life, I’m like, you haven’t even lived your life. This book changed my opinion on youtubers writing books, honestly, and to be able to do that, you know it must be a good book.”


Baby, I’m not from here. I’m from the Nightosphere. 

My shirt for Marshall came in and…I just couldn’t resist being a bad little boy. Contacts from Uniqso!  Use “crowmunist” as a coupon code for 10% off your purchase. 

My Ultimate Shea Moisture Hair Masque Guide

Over the course of my four year long natural hair journey, I have tried to control my “product junkie” habits by finding a brand that works best, whose values I know and trust, and has products that are widely available to me. Shea Moisture fit the bill for my impulsive hair product shopper morals and I have made an effort to try all of their lines, especially their deep treatments (I go through mine fairly quickly). As of today, I have used 6 out of 7 of their deep treatment masques and I can honestly say that there isn’t one that I wouldn’t repurchase. Shea Moisture’s formulas always seem to work for my curls so they have found a customer for life in me.

After trying each deep treatment several times (although only once for the JBCO treatment since it is a recent addition) and passing my judgements, I believe it’s safe to say that I have the ability to provide the ultimate guide for Shea Moisture’s hair masques to help you in your search for a great deep conditioner. Keep reading below for my mini reviews of each masque!

Tahitian Noni & Monoi Smooth & Repair Nourishing Hair Masque

Benefits - Gently provides strength and nourishment to hair via keratin, peptides, and botanical extracts. Aims to make hair feel stronger while also providing moisture.

Consistency/Scent -This is a very, very thick masque with a clean scent.

Post-Treatment Effects - After use, hair feels stronger without feeling hard or stiff and slightly moisturized.

Suggested Hair Condition For Best Results - Damaged, color-treated, frizzy, or weak hair.

My Review -  In my experience, this deep treatment definitely provides the most strengthening capabilities out of all of Shea Moisture’s hair masque offerings. If your hair is protein sensitive, I suggest pairing this deep treatment with a masque that aims to restore moisture (i.e., the Deep Treatment Masque) by adding a bit to your hair after applying the Tahitian Noni & Monoi treatment. See my past review of this mask here.

Manuka Honey & Mafura Oil Intensive Hydration Hair Masque

Benefits - Provides deep hydration for tresses with an added benefit of African Rock Fig and Baobab Oil. Aims to soften hair and restore moisture.

Consistency/Scent - This is a thick, yet creamy masque with a sweet, non-overbearing scent.

Post-Treatment Effects - After use, hair feels moisturized and soft while giving curls added definition.

Suggested Hair Condition For Best Results - All hair types - Healthy, damaged, color-treated, chemically treated, frizzy, or dry hair.

My Review - Shea Moisture hit the nail on the head with this deep treatment. It provides substantial moisture and the lingering scent is so lovely. Once applied, you instantly feel your hair melting and softening under the effects of the masque which makes for easy detangling. Curls are shiny and defined upon rinse. Also, this line is part of Shea Moisture’s Community Commerce initiative and 10% of proceeds go towards the cause. See how I use this masque in my wash ’n go routine here and my review of the product here.

Jamaican Black Castor Oil Strengthen, Grow, & Restore Treatment Masque

Benefits - Strengthens hair while promoting hair growth and restoration via moisturizing benefits of shea butter and Jamaican Black Castor Oil. Aims to invigorate scalp and hair follicles with peppermint oil while increasing elasticity for breakage minimization.

Consistency/Scent - This is a creamy masque with a sweet scent.

Post-Treatment Effects - After use, hair feels well-moisturized and slightly strengthened thanks to the keratin traces in the formula.

Suggested Hair Condition For Best Results - All hair types - Healthy, damaged, color-treated, chemically treated, frizzy, or dry hair.

My Review - This deep treatment may very well become a staple for many due to it’s combined benefits. In my opinion, the benefits of this product are a combination of that of the Tahitian Noni & Monoi, Manuka Honey & Mafura Oil, Raw Shea Butter, and Yucca & Plantain masques thanks to the ingredients and strengthening, thickening, moisturizing, restoring, and growth properties. A full review of this single product will be available soon on this blog.

Raw Shea Butter Deep Treatment Masque

Benefits - Provides deep moisture, increased elasticity, and softens curls via shea butter and Argan Oil while sea kelp helps to seal hair.

Consistency/Scent - This is a very, very thick masque with a sweet, delicious scent.

Post-Treatment Effects - After use, hair is softened and has restored moisture.

Suggested Hair Condition For Best Results - Dry, damaged, color-treated, chemically-treated, frizzy, or transitioning hair.

My Review - This masque was the first I ever tried from the Shea Moisture line four years ago while I began transitioning to natural and it is still in rotation among my staple masques. Hair can be easily detangled while the product is on and feels moisturized upon rinse out. Although it can be used alone, I prefer to use this as an addition to another deep treatment since the consistency is so thick and doesn’t do as well to provide intense moisturize to my thin strands as a creamier treatment would. Those with thicker hair may find this more beneficial as a standalone treatment.

African Black Soap Purification Masque

Benefits - Seeks to clarify impurities in hair and calm irritations on scalp for a rejuvenated feeling while providing moisture.

Consistency/Scent - This is the most watery and slightly thin masque out of these reviewed masques and has an interesting sweet scent.

Post-Treatment Effects - Hair feels clean but not stripped due to the moisturizing properties of the masque.

Suggested Hair Condition For Best Results - All hair types - Healthy, damaged, color-treated, chemically treated, frizzy, or dry hair/scalp. Added conditions specific for this product: Eczema, dandruff, psoriasis.

My Review -  When I need to provide intense clarification to my hair after co-washing, I follow up with this masque. The cleansing capabilities of this masque outweigh it’s moisturizing properties, so if you need additional moisturize I suggest adding a bit of the Deep Treatment Masque to this Purification Masque. See how I use this deep treatment in my clarification routine here.

Yucca & Plantain Anti-Breakage Masque

Benefits - Smooths strands by restoring strength to hair and mending split ends. Aims to make hair more resilient and stronger without stiffening or hardening hair in the process.

Consistency/Scent - This is a thick masque with a clean scent.

Post-Treatment Effects - Hair feels stronger and more durable post-rinse with slight added moisture.

Suggested Hair Condition For Best Results - Dry, damaged, color-treated, frizzy, or weak hair.

My Review - This masque definitely restores strength to hair and you can feel that your tresses have been rejuvenated afterwards. I would say this is a rung below the Tahitian Noni and Monoi deep treatment masque for strengthening properties although keratin isn’t an ingredient in the formula. The Baobab Oil and it’s many benefits do well to fortify strength on its own. The only downside to the Anti-Breakage Masque is that it isn’t too moisturizing which is a primary aspect for me when looking for deep conditioners. But for those seeking a treatment to mend weak strands without stiffening, this masque is recommended. I used to use this in my old wash ‘n go routine - see here.

Not reviewed: 10-in-1 Superfruit Complex masque

Thus concludes my Shea Moisture hair masque guide based on my tried and true experiences! I hope this is helpful for those of you looking to try one of Shea Moisture’s masques or simply looking for a new deep conditioner. Feel free to hit up my ask box if you have any questions!

- Sherelle

*Note: Photo above was featured on my natural hair Instagram: Sherelle_NaturelleBe sure to follow for more updated pictures of products and personal hair styles!


just got my extensions from vpfashion and tried them on!! these are the DIY colour ones (613A#) but they just happened to match my current hair perfectly! i’ll be dyeing them soon, maybe grey or lilac with a black dip dye? not sure yet, but i do know that these are great quality and feel/look so natural, it’s kinda freaking me out?? i have long hair???? (you can use the code “criedwolves” for $10 off!!) shirt from sheinside and necklace from banggood