The point is, even by sexualizing women to make an ostensibly parodic commentary on how hip-hop sexualizes women, you are still sexualizing women. And even if your dancers are well-treated and knew what their job was beforehand, you’re still mocking those who dance for real in rap videos for potentially a myriad of reasons, and/ or assuming that they don’t know what they’re doing, or that they are victims. That is racially problematic at best. And when you’re the fully-clothed white woman at the center, and your video director is still working with the same slow-mo ass shots as the ones you seem to want to satire (his direct inspiration: “what was the most hip-hop thing you could ever do?”)—well, that shit is definitely racially problematic, and particularly so in a banner year for twerking and white women treating black women as props.
It’s such a shame, because beyond the “ironic objectification” and pretty dunderheaded generalizations about hip-hop, the song could have been good—a real-talk “critique of sexism in the industry,” as Pitchfork enthused. This video says to me that Allen’s feminism applies only to Allen and her ilk. It’s white feminism to the max.