Hæxan and Goths both like black. The key is visibility. Goths want to attract attention to the dark and macabre; Hæxan are invisible for the eye. Gothic fashion is stereotyped as conspicuously dark, eerie, mysterious, complex and exotic. Typical gothic fashion includes dyed black hair, dark eyeliner, black fingernails and black period-styled clothing. Styles are often borrowed from the Elizabethan, Victorian or medieval period and often express pagan, occult or other religious imagery. Hæxan are the opposite. Maybe you can spot something odd about us, but it is very difficult to recognize Hæxan from the ordinary. It is all in the subtle details. Sure, Hæxan have an eye for style, bespoke, texture, art,… but that is no Hæxan privilege. Hæxan goes beyond just clothes. Altough Hæxan wear stylish clothes, it is the darkness inside that counts. We like natural tissues and high-end touch. Style but no fashion. But Hæxan are not trying to impress other people. Coming to this realization is incredibly valuable. Hæxan do not want to be recognize as Hæxan. All Hæxan like the quote of Jean-Pierre Claris de Florian : ‘Pour vivre heureux, vivons cachés’ : “In order to live happily, live hidden”.