guerrilla-advertising

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Fat Tony the Tiger Figure by Ron English - Earlier this year the king of guerrilla advertising, Mr. Ron English, planted a selection of modified cereal boxed on a shelf at an L.A. grocery store in an effort to illuminate passersby on the effects of the high sugar contents of cereal. The mascots for Trix, Captain Crunch, Lucky Charms and many more, including Tony the Tiger, were fattened up and accompanied by messages that would certainly deter most shoppers.

After much success with his Trix,  Ron is planning on continuing to promote this campaign by releasing approximately 500 limited edition Fat Tony the Tiger figures, like the one featured above, with more limited (100 pieces) followup editions in the future.

We aren’t exactly sure when this fat lil guy will be available but we are sure that he will be a great reminder to any kid that Frosted Flakes might not be the most ideal choice for breakfast food.

News about Fat Tony the Tiger and his release date will be announced via popaganda.com so keep checking.

This is almost guerrilla advertising. This happened last year around this time. Rona saw the opportunity to post an an about how they reuse and recycle paint. They hung their banner under Apple’s multi colored dripping ipod nanos. A very creative and clever ad as well. As it turns out Apple was not too happy, though my bet is in reality is it brought tons of attention to both ads. “Nous recuperons les restes de peinture,” the tagline says, which translates to: “We collect leftover paint”. There was no room to post their banner so in the middle of the night Rona took some of those things used to lift window washers and hung it up there. Props Rona.

DECCCENTT

Guerrilla Advertising/Peace One Day

Viral and Guerrilla Advertising

In times of economic difficulties, advertising budgets are being severely reduced and companies have had to find other ways to market their companies. Guerrilla marketing was invented as an unconventional system of promotions  that relies on time, energy and imagination rather than a big marketing budgets. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz and consequently turn viral.

Brief

See the existing brief for Peace One Day, considering this in context of Guerrilla marketing

 

Things to consider:

 

-       there is little money for advertising – different ways to advertise, very small budget

-       research existing viral and guerrilla campaigns

-       research into existing POD advertising

-       interactivity is something that often happens in viral advertising as the consumer will be more likely to remember if they are involved – also the campaign is more likely to spread from person to person

-       taste or unique selling point

 

 

Links and starting points

 

http://en.wikipedia.org/wiki/Guerrilla_marketing

http://en.wikipedia.org/wiki/2007_Boston_bomb_scare

http://www.creativeguerrillamarketing.com/

http://mashable.com/2010/10/06/guerrilla-marketing-videos/

http://www.bootstrappingblog.com/15-more-guerrilla-marketing-examples/

http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples/

http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/

http://www.funnymos.com/guerrilla-advertising.html

http://blogof.francescomugnai.com/2009/11/the-80-best-guerrilla-marketing-ideas-ive-ever-seen/

http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and-ambient-advertising-campaigns/

http://www.guerrillafreelancing.com/more-guerrilla-marketing-examples/

http://www.boredpanda.com/clever-and-creative-guerrilla-advertising-ideas/

 

Evidence needed:

-       Research into existing campaigns (with annotations)

-       Research into existing POD

-       Mind mapping and a diverse range of ideas (many ideas)

-       Finalisation of ideas

-       Outcomes – the idea actually produced and realised (your campaign needs to be realistic). Use photoshop to create these campaigns.

 

Examples from last years students:

http://tomhobbsgraphics.tumblr.com/page/4

http://joehobbsgraphics.tumblr.com/page/2

http://jamesrobinsongraphics.tumblr.com/tagged/Guerrilla%20Advertisement

Viral and Guerrilla Advertising

FOUNDATION BRIEF

In times of economic difficulties, advertising budgets are being severely reduced and companies have had to find other ways to market their companies. Guerrilla marketing was invented as an unconventional system of promotions  that relies on time, energy and imagination rather than a big marketing budgets. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz and consequently turn viral.

Brief

 Work in pairs. Design a logo and marketing campaign for a new TV channel. You will need to define what makes your company unique and unsual compared to other channels out there (there is no point in launching a similar channel to one that already exists).

 

Things to consider:

 

there is little money for advertising – different ways to advertise, very small budget

research existing viral and guerrilla campaigns

research into existing TV companies

interactivity is something that often happens in viral advertising as the consumer will be more likely to remember if they are involved – also the campaign is more likely to spread from person to person

taste or unique selling point

 

 

Links and starting points

 

http://en.wikipedia.org/wiki/Guerrilla_marketing

http://en.wikipedia.org/wiki/2007_Boston_bomb_scare

http://www.creativeguerrillamarketing.com/

http://mashable.com/2010/10/06/guerrilla-marketing-videos/

http://www.bootstrappingblog.com/15-more-guerrilla-marketing-examples/

http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples/

http://weburbanist.com/2008/06/19/different-types-of-guerrilla-marketing/

http://www.funnymos.com/guerrilla-advertising.html

http://blogof.francescomugnai.com/2009/11/the-80-best-guerrilla-marketing-ideas-ive-ever-seen/

http://designtutorials4u.com/40-of-the-most-interesting-and-creative-guerilla-and-ambient-advertising-campaigns/

http://www.guerrillafreelancing.com/more-guerrilla-marketing-examples/

http://www.boredpanda.com/clever-and-creative-guerrilla-advertising-ideas/

 

Evidence needed:

Research into existing campaigns (with annotations)

Research into existing tv companies

Mind mapping and a diverse range of ideas (many ideas)

Finalisation of ideas

Outcomes – the idea actually produced and realised (your campaign needs to be realistic).