Cleaner public space
Our cities have great dirt! And there is a lot of it.
For Marktplaats, we cleaned 15 small shopping stalls on the sidewalk during Queens Day in Amsterdam. We made a nice little movie as well.
We returned after Queens Day and cleaned away the stalls leaving the area in better condition then when we arrived. It was a win, win situation. We used the public space for one week and in return we cleaned it.
We strongly believe that cities could clean themselves if they would allow appropriate communication messages to be washed out of the dirt of public spaces for a fixed period of time in exchange for those spaces being cleaned. Advertising used as a positive solution, contributing on a massive scale at a local level.
The Marktplaats campaign contributed to the GreenAdsBlue water foundation in an amount that will provide clean water for 4 people for 15 years.