graphic novel illustration

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#Bloodnormal Campaign

Victo Ngai

I have had the honor to work on a special project that’s very close to my heart. #bloodnormal is a campaign effort to normalize periods, something that every girl goes through in our lives but somehow a taboo or something to be ridiculed in popular culture.

In the short graphic novel above, our badass heroine is going through her daily routines and carried on her duties of protecting while on her period, no big deal. The story is also an attempt to draw attention to how our society is ok with showing a large quantity of certain blood, war, fights, murders, etc, on TV and in cinemas but extremely uncomfortable with the slight drop of the other kind of blood, period, which gives lives and is a perfectly normal phenomenon.

I have also created assets for the #bloodnormal short film, a beautiful and emotional video which I encourage you to share.  This is the first time real period blood is shown in an ad but it’s been banned from TV on the bases that “it’s likely to cause offense”. Periods are normal, so should talking about and showing them.  #noshame. 

Many thanks to the creative team at AMV BBDO and Libresse. 

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Born into a traditional Mexican Catholic family in the 1940s, Graciela Iturbide was expected to become a wife and a mother. And that she did—with a camera in hand. Gifted a camera by her father before leaving home for Catholic boarding school, she began shooting black-and-white film photographs and never stopped.

As a young woman she navigated a brave path, carving through the male-dominated photography scene of the 1970s to become one of the best-known photographers in the world.  

Over her long career Graciela has been both filmmaker and photographer, student and mentor and, as she turns 75 this year, she is both artist and subject in a new a graphic biography—a first for Getty Publications—about her life and her story titled Photographic: The Life of Graciela Iturbide.


Read the behind-the-scenes making of Photographic here. You’ll see Graciela’ neighborhood, her studio, and meet the author and illustrator bringing her story to life.