HULA Branding by Parametro Studio

“Hula del Hawaii, named after the Hula girls, is a fresh & tropical restaurant located in San Pedro Garza Garcia. The brand includes graphic elements such as gradients and a colourful palette that reminds us of the beautiful Hawaiian sunsets. We also created an abstract iconography set to embrace the natural foliage & the sea waves. For the logo we used a vintage script reminiscent of old California hotels and a set of old illustrations to recreate the traditional Hawaiian feeling, yet fresh and modern at the same time.”

Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.