Niall’s Twitter Management

I have a few new toys to play with thanks to my friend who knows Python. There’s probably much more detailed analysis that can be done on a term to term basis, but this is an analysis and overview of the general usage over time.

Point: Management took more control of Niall’s Twitter, and possibly the other boys’ Twitters, between the start of 2012 and the start of 2013.

Point: Something happened around the beginning of 2014 again because the overall tweets decreased greatly and the usage of specific words suddenly fell way below the base level consistently.

Proof: It’s in the graphs of term usage.

Looking at Niall’s Tweets from around 2010, 2011, and 2012, I noticed some patterns.

1) He shortens words.  This means he leaves the “g” off of “ing” words.  He leaves out letters in the middle like “yeh” instead of “yeah” and “tryna” instead of “trying to”.  He uses “r” instead of “are” and “n” instead of “and”.  He says “gona” instead of “gonna” and “wana” instead of “wanna”.

2) He gets rid of apostrophes.  He’ll use “arnt” instead of “aren’t” and “im” instead of “I’m” and “cant” instead of “can’t”.

3) He uses distinctly Irish words and patterns of speech.  Things like using “t” instead of “to" and “ye” instead of “you”.  Words like “gomey” and “gocky”.

4) He uses the terms of endearment “darling” and “babe”.

5) He has one super distinctive misspelling: “deffinately”.

If you look at the graphs of overall tweets per month compared to usage of those words per month over time, a lot of them cut off or decrease significantly between the start of 2012 and the start of 2013.  

Disclaimers: There are some factors to keep in mind.

1) These charts compare the total number of words in tweets that month to the number of times the target word was used in tweets that month.  If the red is following the dips and rises of the black over time, even if it’s changing month to month, that’s not very significant.  

What’s much more significant is if the red is far below or far above the black consistently at different points in the timelines.  It’s also significant to look at when things started and stopped and how frequent usage from month to month was before and after a set point.

2) Some of the graphs below will fit into the pattern, but for the wrong reason. Maybe they display the same pattern, but he just naturally stopped using the word.  An example of this would be “buddie”.  Maybe he transitioned to using a different word like between “mornin”, “morning”, “good morning”, and “goodmorning”.

3) Just because management started controlling his Twitter more doesn’t mean that Niall never tweeted again after 2013.  He would have tweeted some, but his approved topics were probably restricted and he probably tweeted less.

4) Just because the control looked to get heavier after 2011 doesn’t mean that there was no control before.  I doubt Niall has ever spelled definitely as “definitely” in his entire life, but there was an instance in 2011 and a couple recently where it was spelled that way.

5) Just because a habit is Niall’s doesn’t mean that management can’t use it. We know that social media managers try to take on certain habits of their clients sometimes in order to tweet without anyone knowing it isn’t the artist. There are several of Niall’s habits that may have been co-opted such as “t” or “gona” or “yeh”.

6) The graphs only go up to a few months into 2015 because they haven’t been updated.  I’m curious to see what the data shows about usage for the rest of 2015, particularly the closing months, but I don’t have that data right now.

There’s always room for development of different habits, but the key is how many graphs there are following the same pattern.  There’s no reason for all his habits to have changed at the same time.  However, that’s what the graphs show.

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